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How to Gather Web Content from Clients

Posted by Oralie Chapman

Sep 26, 2016 10:11:26 AM

Clients often underestimate the amount of work that it will take to produce web content and overestimate the amount of time that they are willing to put into its creation. As a result, gathering web content from clients almost always translates into broken deadlines, delays and headaches all around. In fact, content is often the last piece missing in the web design process and ends up delaying web launch. The goal should be to make gathering content more fun and effective while maintaining a positive relationship with the client.

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Topics: website

Digital Marketing vs Traditional Marketing

Posted by Tony Sova

Sep 22, 2016 10:09:40 AM

I didn't start out doing any sort of digital marketing or any marketing at all. My initial background was in software engineering and web design. When I launched Softwired 10 years ago that's really all I did but over the years our services grew as the industry changed.

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Topics: Internet Marketing

5 Reasons That Your Web Design Project is Failing

Posted by Tony Sova

Aug 18, 2016 7:32:19 AM

After 10 years of designing websites we have seen almost everything when it comes to a successful and un-successful web design projects. Over the years we have discovered some things that help identify the cause of the projects that fail.

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Topics: web design

Skyscraper Technique for SEO

Posted by Tony Sova

Jul 15, 2016 7:45:58 AM

The skyscraper technique for SEO has to do with how you get other websites to link to your blog or create "backlinks".  This is a fairly new type of link building and is becoming more frequent.  The idea is fairly simple once you understand it.

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Topics: SEO

The Future of Search Marketing Agencies

Posted by Tony Sova

Jun 13, 2016 7:42:27 AM

I just finished reading a great article about the Future of Search Marketing or SEM and was inspired to follow up with what I see from an Inbound Marketing perspective. The article actually talks about how search marketing agencies are dying and why this is happening. The irony of the post is after reading how agencies are dying there's a call to action to attend the Search Marketing Expo in Seattle. Wait! What? Didn't you just tell me not to be a search marketing agency?

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Topics: SEO

You Have Website Malware!

Posted by Tony Sova

May 9, 2016 3:21:20 PM

 

You have website malware and now you are getting listed on search pages with a warning that visiting your website may harm someone's computer.  On top of that when you try to visit your website you get the following type of message:

YIKES! This is the message that strikes fear into every business owner who relies on their website for their business.  It's almost impossible to get past the message without finding another link.

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Topics: SEO, website

Online Marketing Automation

Posted by Tony Sova

Apr 22, 2016 8:36:38 AM

What is Marketing Automation?

This sounds like a complicated thing and probably hard to understand.  But really, it's very simple and easy to explain.

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Topics: Internet Marketing, Content Marketing

3 Reasons Not to Outsource Your Internet Marketing

Posted by Tony Sova

Apr 14, 2016 8:11:19 AM


Ad AgencyHiring an agency can be extremely beneficial to helping your business grow if that agency is proficient in the expertise brought to the table.  As an owner of an internet marketing agency this post will probably not make sense at first.  Why would I suggest not outsourcing your internet marketing to an agency?  Here are 3 reasons and a better explanation.

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Topics: Internet Marketing

Optimize Your Website with Metadata Descriptions

Posted by Tony Sova

Mar 24, 2016 10:00:00 AM

Optimizing your website for search engines or SEO is really not that hard to understand or perform once you understand the basic concepts.  The reason it seems hard is that there is a lot of technical jargon and so called experts in the industry.  Well, I'm here to debunk the myths that SEO is hard and that you need to pay an expert to get it done.

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Topics: SEO

10 Steps To Create a Business Blog

Posted by Tony Sova

Mar 18, 2016 9:05:43 AM

Creating a business blog is important for many things.  One reason is for internet marketing, especially if you are using an Inbound Marketing strategy.  It's important to blog consistently, like going to the gym a couple of times a week.  It's good for you.

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Topics: SEO, Blog

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