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Top 4 Surprising Changes in Consumer Search Behavior

Posted by Oralie Chapman

Dec 7, 2016 12:11:53 PM

Consumer search behavior has changed dramatically over the years. This is partly due to increasing familiarity with how to get the search results we want and partly due to the changes in the way that search engines are designed to produce and rank search results.

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Topics: Internet Marketing, SEO, Google, optimize

How is Google Handling Exact Match Domains (EMDs) in 2016?

Posted by Oralie Chapman

Nov 30, 2016 3:02:17 PM

 

In the early days of the internet, companies would often use an exact match domain (EMD) to drive traffic - and potential customers - to their website. They could successfully manipulate search results to get the website placed at the top of a search engine results page (SERP). As Google became a dominant search engine, they began to make decisions about which practices would be deemed “white hat” and acceptable or “black hat” and unacceptable. Websites using “black hat” tactics could then risk being penalized by Google. A Google penalty is meant to penalize a website for using “black hat” SEO techniques. It results in a negative impact on a website's search rankings caused by updates to Google's search algorithms and/or manual review.

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Topics: SEO, Google

Topic Cluster for Keyword Optimization

Posted by Tony Sova

Nov 29, 2016 12:11:41 PM

Search engines have changed how they list websites in search results dramatically in the last few years. Most recently I've been struggling with how to create the kind of content that buyers are searching for and optimizing it to fit with the new search world. In assessing the value of content, there has been a fundamental shift in how we should optimize our blog posts using topic clusters instead if keywords.

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Topics: SEO

Cancelling Yext Powerlistings Facts and Myths

Posted by Tony Sova

Nov 4, 2016 8:30:01 AM


Local businesses need help keeping their Name, Address, and Phone number (NAP) accurate across online directories. This give a better result when searchers are looking online to find local stores. Managing all those directories by hand takes hundreds of hours. So how do local businesses deal with that burden? We use a service like Yext Powerlistings which automatically sync's your NAP to online directories.

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Topics: SEO, Local Search

Website Optimization Doesn't Work Anymore

Posted by Tony Sova

Oct 26, 2016 12:04:51 PM

Over the last year we've noticed a decrease in correlation to website optimization and ranking results. This really isn't surprising if you take into consideration how Google has been operating since 2012.

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Topics: SEO, website

How to Build Travel Agent Websites

Posted by Tony Sova

Oct 12, 2016 8:37:27 AM

We just launched another travel agent website for a client who specializes in organizing trips to the Arctic and Antarctica. The project took much longer than we had planned on and there were particular challenges to creating a website of this type.

Travel agents offer trips or tours for their customers by handling all their booking requirements. Agents are paid a commission by the companies providing transportation and lodging. Usually customers pay the same amount whether they book directly through the airlines or ships as they do when working with an agent.

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Topics: website

Top 22 Tips to Create Blog Post Ideas for your Small Business

Posted by Oralie Chapman

Oct 10, 2016 10:17:52 AM

 

Many small business owners struggle to come up with blog post ideas. The goal should be to create a list of blog post titles that can be elaborated into relevant content for your business and target customers. As a bonus, you won’t be drawing a blank when you sit down to write a post. The best way to create a great blog post title list is to build it over time. “You need to give your mind time to work on ideas while you’re doing something else” said John Cleese in his Content Marketing World keynote. As you see relevant information, you can add notes, quotes or images to the corresponding titles on a Google document or Evernote. Google documents and Evernote are both great tools for sharing content with colleagues, employees or marketing agencies who may be handling your blog. On that note, setting up a meeting with your colleagues/employees to brainstorm topics together can be a great way to create a blog post title list.

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Topics: Blog

How to Gather Web Content from Clients

Posted by Oralie Chapman

Sep 26, 2016 10:11:26 AM

Clients often underestimate the amount of work that it will take to produce web content and overestimate the amount of time that they are willing to put into its creation. As a result, gathering web content from clients almost always translates into broken deadlines, delays and headaches all around. In fact, content is often the last piece missing in the web design process and ends up delaying web launch. The goal should be to make gathering content more fun and effective while maintaining a positive relationship with the client.

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Topics: website

Digital Marketing vs Traditional Marketing

Posted by Tony Sova

Sep 22, 2016 10:09:40 AM

I didn't start out doing any sort of digital marketing or any marketing at all. My initial background was in software engineering and web design. When I launched Softwired 10 years ago that's really all I did but over the years our services grew as the industry changed.

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Topics: Internet Marketing

5 Reasons That Your Web Design Project is Failing

Posted by Tony Sova

Aug 18, 2016 7:32:19 AM

After 10 years of designing websites we have seen almost everything when it comes to a successful and un-successful web design projects. Over the years we have discovered some things that help identify the cause of the projects that fail.

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Topics: web design

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