So I'm taking myself and by company through the Hubspot training program to learn more about internet marketing.
Wow! Have I already learned a lot in the first week. I now have my blog set up and will be publishing my own marketing experience for all my clients who follow.
First thing today: SEO is dead (well actually bad SEO is dead)
We've been doing what we thought was White Hat SEO and it's not really considered that any more. Basically by manipulating web pages you are optimizing for search engines. What Google want you to do is optimize for the USER.
I will be getting into that more as my Blog goes on but just know this is all happening right now, as we speak and 99% of the people out there don't even know it yet.