Finding the best web designer for your business website can be extremely difficult due to the wide range of variables included in the process. There are many different things that you should consider that don't really get thought of until the process has already started. We've rescued many clients from these situations where the web designer was unable to provide all of the services the business owner needs.
Web design is a complex process of taking in all your company's brand and messaging and delivering it up via their website. Graphic design is just a small part of this process and I see people get confused about this all the time. Web design has many more components than just artwork. The website needs to be highly functional, responsive, optimized, and built for inbound marketing.
Here's how you do it:
- Design - Your designer should be fluent in the latest design standards. It should be mobile optimized, responsive to high resolution devices, and be aesthetically pleasing.
- SEO - Your designer should be fluent in search engine optimization (SEO) standards. If they say they are, ask how they do it. If they don't tell you or tell you something you don't understand move on. SEO is a very simple process and can be explained that way.
- Inbound Marketing - Your website needs to be optimized for inbound marketing. This is the method of making sure your landing pages, calls to action, and forms are all set up correctly for each stage of the buyer journey.
You should look at the firm's portfolio, reviews, testimonials, and research any other social networks for credibility. Get references. I'm always surprised how few clients actually check with our past clients.
Every web designer is different and has different processes on how they design, construct, and optimize your website. Make sure you spend the time to find out how they do it before spending thousands on work that is a bad fit for your business.
Due diligence will save you lots of time and money!
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