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Tony Sova

Owner of Softwired, a web design, SEO, and Inbound Marketing firm.
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Recent Posts

You Don't Need WordPress Support

Posted by Tony Sova

Jul 6, 2018 10:09:01 AM

I was thinking about about recent conversation about WordPress support.  Over the years we've had to help hundreds of business owners fix and maintain their business website. Most of the problems could have been avoided if they had a proper support plan in place.

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How Web Design Works Using Hubspot COS

Posted by Tony Sova

Jun 19, 2018 11:30:07 AM

We recently completed a web design project and found it to be particularly challenging due to the nature of the project. It was a bit different in it's own way, like many are, for specific reasons.

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Real Estate Sales Lead Generation

Posted by Tony Sova

Mar 23, 2018 8:45:59 AM

Real estate sales lead generation is easy to incorporate into your online sales funnels.  There are many different ways to generate leads although some of the most effective revolve around Inbound Marketing principles.

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Topics: lead generation, commercial real estate, real estate

Why You Need a Commercial Real Estate Blog

Posted by Tony Sova

Nov 2, 2017 7:12:04 AM

Real estate companies can drive traffic to their website by having an active commercial real estate blog. By posting articles about various topics related to your industry, you'll attract buyers and sellers who are looking for answers to their questions.

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Google Warns Users When Your Website is Not Secure (HTTP vs HTTPS)

Posted by Tony Sova

Sep 22, 2017 6:40:11 AM

Google is cracking down again on websites that aren't secure. What's coming in October of 2017 is more warnings and alerts when visiting a website that is not supporting HTTPS and is using HTTP. Converting to HTTPS can be difficult but there are some ways that are easier than others to get it done.

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Topics: SEO

How to Build Your Commercial Real Estate Internet Marketing

Posted by Tony Sova

Sep 7, 2017 7:21:08 AM

We have been working in the commercial real estate industry with one of our clients who wanted to upgrade their website. The process started out simple but became much bigger due to the lack of new technology that has been adopted in the industry.

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Topics: SEO, commercial real estate

New Technology for Commercial Real Estate Websites

Posted by Tony Sova

Aug 24, 2017 9:27:18 AM

Over the last year our company has been working on a system to develop better commercial real estate websites. It started with a small project and grew into a very large system that we have developed to give better user experiences and better SEO for broker websites.

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Topics: website, commercial real estate

Your SEO is Not Generating Any New Website Leads

Posted by Tony Sova

Aug 15, 2017 7:41:27 AM

Your search engine optimization has slowed down and maybe stopped generating website leads. Guess what? This is happening all over the board for a very specific reason.

Things are changing quite rapidly in the world of search engine optimization and lead generation. The techniques used just a few years ago are becoming less effective. Buyer behavior is changing rapidly and along with that search engine optimization (SEO) is too.

Before we dive into why this is, we need to understand how things have evolved.

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Topics: lead generation

Google's Warning Users if Your Website SSL is Not Enabled

Posted by Tony Sova

Jul 6, 2017 9:22:44 AM

 

Did you feel the ground shift recently? Google has been warning of this day coming and it is now here.

This year Google started a new process: when a web user visits a website that doesn't have SSL encryption, a warning is displayed. The problem is that most people don't know what website SSL even is and what the warning means. In the mean time, the warning message has been wreaking havoc for web developers. Clients are calling panic stricken that there is something wrong with their website. I see this as another example of how Google will disrupt its own SEO industry for monetary gain. This shift in thinking isn't necessary or even urgent. The information presented by its very nature is misleading and makes it difficult for internet marketing companies to manage.

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Topics: website security

How to Build an Online Sales Funnel

Posted by Tony Sova

May 3, 2017 7:23:23 AM

Online funnels seem to be the new buzzword in the internet marketing world. This terms gets thrown around a lot but what does it really mean?

An online sales funnel is a representation of the buyer journey through your website. It looks like a funnel because you will lose visitors through the nurturing process. This is actually a good thing because it automatically filters out the bad fits for you. You save time by automating the process instead of chasing down bad leads. So you start at the top with lots of people and filter it down to the best candidates.

 

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Topics: Inbound Marketing

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