As a project manager I have seen projects run smoothly and others run into roadblocks; often from issues that are out of anyone’s control. Either way, there are many choices to be made along the way for a successful website redesign project. Best efforts by the client and the design and development teams to keep the project moving forward are sometimes thwarted by unforeseen issues. These problems can force a workaround, a delay in the deliverable or even a cancellation of the project.Read More
Recently I was talking with a client about how they want to improve their digital marketing in the coming year. I was happy to hear this because over the years we've had this conversation and I have always thought they could really benefit from this investment.Read More
Local business listings are online portfolios that have information about your business, including your business name, address, phone number, hours, and other data like parking and price structure. Most of these platforms provide this information for free and do not charge businesses to be listed. In some cases, businesses must manually add their information or claim their business in order to edit their listing details.Read More
Building a new WordPress website is a project in and of itself but it should be seen as a living thing that needs ongoing support throughout its life. Once the site is ready to publish, businesses will need to decide where to host their site and who will provide ongoing WordPress support to ensure the security of the site and content management training so edits can be made as needed.Read More
Digital marketing is an important part of a company’s marketing plan and has been for some time. It uses the internet and online based digital technologies such as smartphones, tablets and desktop computers and digital platforms such as Twitter to promote a company’s products and services.
SEO and Social media are a part of modern life. As a business owner with a website, you should be using SEO (Search Engine Optimization) to improve your rankings results on search pages for relevant topics. You should also be using one or more social media platforms to build your brand, draw traffic to your website, advertise your sales, and communicate relevant information to your followers. Consumers are affected by SEO every time they search for something on a search engine, whether they realize it or not. According to the Pew Research Center, 70 percent of Americans now use at least one social media platform to connect with others, interact with businesses and share and receive information. The bottom line is that SEO and social media should work together to be most effective. The question is how to use social media and SEO to increase your rankings?
I'm taking myself and my company through the Hubspot training program to learn more about internet marketing. I now have my blog set up and will be publishing posts to share my own marketing experience as well as more about what I’m learning for all my clients who follow. I can’t believe how much I have learned about why SEO is dead, the sales funnel and buyer personas in just the first week. Today I want to focus on SEO (Search Engine Optimization), which is the process of tailoring your website and web content to improve a website’s unpaid (organic) search results. Improved search results should translate to more quality and quantity web traffic to the website, giving the business the opportunity to earn customers.
Engineering WordPress systems for web design is a highly complex process requiring expertise on many levels. It's a common misunderstanding the WordPress isn't a great platform because of the poor quality displayed on some WordPress websites. Nothing could be further from the truth and I'm here to debunk this belief.Read More
Website platforms are usually a bad idea. To give up ownership of your website for what appears to be a less expensive alternative is one of the biggest cons around in the industry. There are plenty of examples like Wix, Weebly, and Squarespace. You can find ecommerce platforms like Shopify or Big Commerce. Well I'm here to pull back the curtain folks, in the long run you are paying more for less and in the end, end up with nothing.Read More