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May 9, 2019 7:42:11 AM

Website Redesign Project for Softwired

Our Own Web Design Project

Last year I started feeling like our company website was looking outdated. I've been having updates done on it to keep it current for content but it has gradually degraded and now reached the point where a rebuild was necessary.

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Apr 11, 2019 10:19:37 AM

Web Design is Critical for Digital Marketing

Web design is all about how users (people) interact with your website. Our work revolves around events such as scrolling or clicking on buttons. What happens when your mouse hovers over something? What happens after a set amount of time?

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Aug 18, 2016 7:32:19 AM

5 Reasons That Your Web Design Project is Failing

After 10 years of designing websites we have seen almost everything when it comes to a successful and un-successful web design projects. Over the years we have discovered some things that help identify the cause of the projects that fail.

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Mar 11, 2016 3:31:06 PM

Create a Launch Pad Website for Web Design

These days web design is expanding at an exponential rate.  With that comes new ways of working with designing websites.  We've been using a new concept called Growth Driven Design.  This process is much different than traditional web design as we don't actually finish designing the website when we launch.  This process has caused a lot of fear and frustration when it comes to a business owner understanding the purpose and meaning of doing things this way.

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Mar 3, 2016 8:19:28 AM

WordPress and Growth Driven Design

If you have a website built for your business, chances are it will be built with WordPress.  The number of advantages are far reaching by using software that is shared with millions of users.  The last statistic I read was the number of websites on the internet by WordPress was over 25% and almost 1 trillion websites.  There also seems to be no slowing down or being replaced by anything else, anytime soon.

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Feb 26, 2016 10:00:00 AM

4 Top Reasons Website Platforms Suck

website-platform.jpgWebsite platforms are usually a bad idea.  To give up ownership of your website for what appears to be a less expensive alternative is one of the biggest cons around in the industry.  There are plenty of examples like Wix, Weebly, and Squarespace.  You can find ecommerce platforms like Shopify or Big Commerce.  Well I'm here to pull back the curtain folks, in the long run you are paying more for less and in the end, end up with nothing.

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Feb 17, 2016 8:18:23 AM

Web Design for Growing Your Business

Web design is changing at a rapid pace.  The frequency of changes are also happening at an exponential rate.  It's becoming overwhelming just to keep up with what is current and effective for internet marketing these days.

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Oct 9, 2015 10:00:00 AM

5 Big Reasons Why You Shouldn't Use Wix, Weebly or Squarespace

Recently I was asked why you shouldn't use Wix, Weebly or Squarespace to build your website. It seems like a pretty good deal as they sell you on the easy interface for dragging and dropping your content where you want it to go. It's cheap too, with low monthly fees. What they're not telling you is there are problems with this approach.

Over the years we've helped quite a few businesses move their websites off of these platforms. The simple reason was their experience wasn't very good and they ended up with a bad website.

Here are some of the top 5 reasons why those systems don't work well:

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Sep 14, 2015 7:43:47 AM

How Web Design is Used to Map the Buyer Journey

Web design is a complex process which encompasses many different aspects of visual and aesthetic design elements.  Another part of design relates to user experience and usability which relates to the content of the website.

Developing your value proposition or main marketing message is really about storytelling.  The science relates to how brands communicate to their audience and engages our brains.  Crafting a story for the home page can give us all we need to incorporate the basic elements we need.

Start with the buyer journey and map out the experience. Awareness, Assessment, Decision.

Your prospective buyers are searching for answers to their questions and solve their pain points.  This starts with the awareness stage, get's more detailed in assessment, and finished with decision.

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Aug 14, 2015 8:56:41 AM

The Art of Web Design

15831639_sAfter years of developing websites using various methods I've realized that there is an underlying art to web design that is hidden from the general view.  The obvious pieces are known such as color, graphics, text, ...etc.  However, usability and functionality are not obvious and many times overlooked.

When we design a website we are going to first sit down and discuss things like features and behavior.  What is the purpose of the website?  To sell products?  Or to market your business?  Once we determine WHAT we are building the we will start on HOW we are going to build it.  But first we need to determine WHY.

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