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5 Reasons That Your Web Design Project is Failing

Posted by Tony Sova

Aug 18, 2016 7:32:19 AM

After 10 years of designing websites we have seen almost everything when it comes to a successful and un-successful web design projects. Over the years we have discovered some things that help identify the cause of the projects that fail.

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Topics: web design

Create a Launch Pad Website for Web Design

Posted by Tony Sova

Mar 11, 2016 3:31:06 PM

These days web design is expanding at an exponential rate.  With that comes new ways of working with designing websites.  We've been using a new concept called Growth Driven Design.  This process is much different than traditional web design as we don't actually finish designing the website when we launch.  This process has caused a lot of fear and frustration when it comes to a business owner understanding the purpose and meaning of doing things this way.

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Topics: web design, website

WordPress and Growth Driven Design

Posted by Tony Sova

Mar 3, 2016 8:19:28 AM

If you have a website built for your business, chances are it will be built with WordPress.  The number of advantages are far reaching by using software that is shared with millions of users.  The last statistic I read was the number of websites on the internet by WordPress was over 25% and almost 1 trillion websites.  There also seems to be no slowing down or being replaced by anything else, anytime soon.

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Topics: web design

4 Top Reasons Website Platforms Suck

Posted by Tony Sova

Feb 26, 2016 10:00:00 AM

website-platform.jpgWebsite platforms are usually a bad idea.  To give up ownership of your website for what appears to be a less expensive alternative is one of the biggest cons around in the industry.  There are plenty of examples like Wix, Weebly, and Squarespace.  You can find ecommerce platforms like Shopify or Big Commerce.  Well I'm here to pull back the curtain folks, in the long run you are paying more for less and in the end, end up with nothing.

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Topics: Internet Marketing, web design

Web Design for Growing Your Business

Posted by Tony Sova

Feb 17, 2016 8:18:23 AM

Web design is changing at a rapid pace.  The frequency of changes are also happening at an exponential rate.  It's becoming overwhelming just to keep up with what is current and effective for internet marketing these days.

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Topics: web design

5 Big Reasons Why You Shouldn't Use Wix, Weebly or Squarespace

Posted by Tony Sova

Oct 9, 2015 10:00:00 AM

Recently I was asked why you shouldn't use Wix, Weebly or Squarespace to build your website. It seems like a pretty good deal as they sell you on the easy interface for dragging and dopping your content where you want it to go. It's cheap too, with low monthly fees. What they're not telling you is there are problems with this approach.

Over the years we've helped quite a few businesses move their websites off of these platforms. The simple reason was their experience wasn't very good and they ended up with a bad website.

Here are some of the top 5 reasons why those systems don't work well:

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Topics: Internet Marketing, SEO, web design

How Web Design is Used to Map the Buyer Journey

Posted by Tony Sova

Sep 14, 2015 7:43:47 AM

Web design is a complex process which encompasses many different aspects of visual and aesthetic design elements.  Another part of design relates to user experience and usability which relates to the content of the website.

Developing your value proposition or main marketing message is really about storytelling.  The science relates to how brands communicate to their audience and engages our brains.  Crafting a story for the home page can give us all we need to incorporate the basic elements we need.

Start with the buyer journey and map out the experience. Awareness, Assessment, Decision.

Your prospective buyers are searching for answers to their questions and solve their pain points.  This starts with the awareness stage, get's more detailed in assessment, and finished with decision.

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Topics: Inbound Marketing, web design

The Art of Web Design

Posted by Tony Sova

Aug 14, 2015 8:56:41 AM

15831639_sAfter years of developing websites using various methods I've realized that there is an underlying art to web design that is hidden from the general view.  The obvious pieces are known such as color, graphics, text, ...etc.  However, usability and functionality are not obvious and many times overlooked.

When we design a website we are going to first sit down and discuss things like features and behavior.  What is the purpose of the website?  To sell products?  Or to market your business?  Once we determine WHAT we are building the we will start on HOW we are going to build it.  But first we need to determine WHY.

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Topics: web design

Growth Driven Design

Posted by Tony Sova

Aug 5, 2015 9:17:00 AM

 

Recently in a Hubspot partner Webinar I attended I was presented with a new concept for web design called Growth Driven Design.  This was a concept that has stemmed from recent years that the traditional web design development model was broken.  That the typical process has flaws and inevitably will fail.

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Topics: web design

3 Reasons NOT to Panic About the Google Mobile Website Update

Posted by Tony Sova

Apr 21, 2015 3:00:00 PM

Mobile Websites

Well I'm sure by now you've heard all the hoopla about Google punishing websites that aren't mobile friendly.  The situation sort of reminds me of when the big algorithm updates happened in 2012.  There were proclamations of doom and demise for any website that was voilating Google's terms of service for spam.  

Well the aftermath that happened showed a lot of changes but weren't as bad as everyone thought.The first thing that is important to understand is we saw this coming years ago.  It's always been clear that the search engine's purpose is provide the best results for any search.  Even more important, that the results give the best user experience possible.  Without going into all the details it is obvious that if you are using a mobile device and the website isn't responsive the experience isn't optimal.So this is no surprise.  

So now that it's here and your website isn't responsive what should you do?  The first answer is DON"T PANIC!

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Topics: web design

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