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inbound-marketingInternet marketing is a very wide field which is constantly growing and developing along with the growth of the internet.  In general, people divide internet marketing into outbound marketing, where you actively reach out to the consumer, and inbound marketing where you develop your own web presence with quality information and wait for the customer to come to you.  Whether you’re more interested in the former or the latter, there are certain things you should keep in mind.

Target Your Audience

This is the basis of any kind of marketing, whether it’s on the internet or in print.  If you’re sending emails out blindly without knowing anything about the people who are reading them, you’re not going to grow your clientele.  For example, if you’re selling women’s clothing, there’s not much point in sending out emails to men.  And if you’re selling college textbooks, you’ll need to target college students specifically, not working professionals.  So make sure that you know something about the audience you are reaching out to with your marketing attempts.

Don’t Be Afraid of Being Too Basic

Sometimes, you get tired of using the same information over and over in your marketing emails or on your website.  So you think that you should try something new that people haven’t heard of.  This method can work but, in general, it’s also a good idea to keep your marketing emails simple.  For example, if you repair ACs, you really don’t need to go into the technical details of what you do in your internet marketing efforts.  Most people don’t understand how ACs work; that’s why they rely on you.  Just assure them that their work will be done on time and at a reasonable price, and you’ll probably see more results.

Put the Most Important Information First

This is a good rule when it comes to any kind of writing.  If you’re sending out a marketing email or you’re writing an article for your website, put the most important information first.  The readers should learn the gist of your email or article by reading the first paragraph.  This way, if they don’t go any further, they’ll still know what you’re trying to say.  Including subheadings, bullet points and numbered lists will also help to draw their attention.

So if you’re trying out internet marketing for your business, keep the above pointers in mind and don’t be afraid to get creative. Contact us for all your internet marketing, SEO and web design needs.

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Topics: Internet Marketing, Inbound Marketing

Miranda Marr

Written by Miranda Marr