Softwired Blog

As a small business owner, you may be wondering what is SEO and how it could help your business? Pretty much every business owner going into 2020 knows that they need a website so potential customers can find them online. Some small business owners try to build their own websites, while others reach out to local web design agencies to build them a website. What they may not realize is that without SEO work by an SEO company, there is a high likelihood that their new website will not show up in search engine results and therefore no one will be able to find it.

Today, pretty much every business requires a strong online presence to be successful and to grow their market share. Businesses have known the importance of having a website for years but now they are realizing that there is a lot more involved in getting their website to show up at the top of Search Engine Results Pages (SERPs) and getting people to click on their link. The problem is that a small business owner is likely an expert on the product or services they are selling and not on digital marketing, which is required to increase SERP rankings and click throughs.

Full-service marketing agencies offer web development as part of their digital marketing services. Some large agencies have in-house development teams to handle this work while others choose to outsource web design in a web development partnership. An agency partner can be particularly beneficial to smaller marketing agencies or to agencies who wish to focus on their primary areas of expertise and leave web development to the web design specialists.

Website platforms are usually a bad idea.  To give up ownership of your website for what appears to be a less expensive alternative is one of the biggest cons around in the industry.  There are plenty of examples like Wix, Weebly, and Squarespace.  You can find ecommerce platforms like Shopify or Big Commerce.  Well I'm here to pull back the curtain folks, in the long run you are paying more for less and in the end, end up with nothing.

Attract Clients with a Commercial Real Estate Funnel

With the understanding that today most real estate prospects start out as unknown website visitors we know that real estate companies must stand out online in order to attract new clients. Real estate firms can win in a competitive market by building an effective commercial real estate funnel that converts traffic into qualified leads. There are several steps involved in attracting web traffic and converting unique visitors into paying real estate customers.

If you have a newer or small business you are probably wondering how to get customers from the internet and build your business online marketing. This is also called digital or digital marketing. The concepts can be very complicated to learn and understand, made harder because the rules - controlled by search engines - are constantly changing.  However, getting started and learning the basics can be very easy.

Consumer search behavior has changed dramatically over the years. This is partly due to increasing familiarity with how to get the search results we want and partly due to the changes in the way that search engines are designed to produce and rank search results.

I didn't start out doing any sort of digital marketing or any marketing at all. My initial background was in software engineering and web design. When I launched Softwired 10 years ago that's really all I did but over the years our services grew as the industry changed.

What is Marketing Automation?

This sounds like a complicated thing and probably hard to understand.  But really, it's very simple and easy to explain.