Softwired Blog

Attract Clients with a Commercial Real Estate Funnel

With the understanding that today most real estate prospects start out as unknown website visitors we know that real estate companies must stand out online in order to attract new clients. Real estate firms can win in a competitive market by building an effective commercial real estate funnel that converts traffic into qualified leads. There are several steps involved in attracting web traffic and converting unique visitors into paying real estate customers.

If you have a newer or small business you are probably wondering how to get customers from the internet and build your business online marketing. This is also called digital or internet marketing. The concepts can be very complicated to learn and understand, made harder because the rules - controlled by search engines - are constantly changing.  However, getting started and learning the basics can be very easy.

Consumer search behavior has changed dramatically over the years. This is partly due to increasing familiarity with how to get the search results we want and partly due to the changes in the way that search engines are designed to produce and rank search results.

I didn't start out doing any sort of digital marketing or any marketing at all. My initial background was in software engineering and web design. When I launched Softwired 10 years ago that's really all I did but over the years our services grew as the industry changed.

What is Marketing Automation?

This sounds like a complicated thing and probably hard to understand.  But really, it's very simple and easy to explain.

Hiring an agency can be extremely beneficial to helping your business grow if that agency is proficient in the expertise brought to the table.  As an owner of an internet marketing agency this post will probably not make sense at first.  Why would I suggest not outsourcing your internet marketing to an agency?  Here are 3 reasons and a better explanation.

Website platforms are usually a bad idea.  To give up ownership of your website for what appears to be a less expensive alternative is one of the biggest cons around in the industry.  There are plenty of examples like Wix, Weebly, and Squarespace.  You can find ecommerce platforms like Shopify or Big Commerce.  Well I'm here to pull back the curtain folks, in the long run you are paying more for less and in the end, end up with nothing.

Non profit organizations have similar challenges to any organization for earning money.  Donors who are looking to give to the right charity need to be attracted to your website just the same as for profit prospects.

The past methods of disruption and traditional marketing are tired and less effective.  Getting your inbox bombarded every day with updates that have little relevance can do more harm than good.  One bad email can lose a lot of subscribers and kill many potential donors.

Internet Marketing or Online Marketing is the newest and fastest moving form of marketing today.  With the changing landscape of the internet we find new innovations and methods being created every day.  Marketing for your business or organization via the internet is very difficult to understand initially.

Understanding complex systems requires that we break it down into small bite size pieces and then explain how each piece works.  Just like a car engine or computer, the smaller peices are easier to explain.  Once each piece is explained we can then put all the pieces back together and hopefully will form a complete understanding of the system.

Search Engine Optimization (SEO) is a very important part of your internet marketing strategy.  There has always been a lot of confusing around this topic and once you understand the basics you can see how these things fit together.