Today, many consumers look first to the Web in search of new products or news about a company or brand. Therefore, your website is important for making the right first impression about your company. Here are just five easy ways to improve your site's web design.
1. Keep it Simple
The first rule to web designing is simplicity. It is easy to become carried away with many links, photos, and columns of information. But the best websites that keep viewers and customers coming back are simple but creatively designed sites. When a site is too chaotic and filled with many links, a customer can get lost and completely abandon the site altogether. Therefore, put only the most important links at the top, and keep your main page uncluttered with well-defined sections and unobtrusive links to other pages. Highlight only important items on your main page, and use sub pages for extensive information.
2. Don't Go Overboard With Fonts
Pick simple, well-known fonts for any text posts. Fancy fonts can become hard to read ad distracting. Also, simple fonts will make it easier for other devices to read, increasing your website's accessibility no matter the platform.The same can be said about graphics: be mindful of using over-the-top animations or graphics that can take time to load. This makes your website hard to load and use, which could discourage viewers from waiting. Always err on the side of utility, and again, keep things simple.
3. Use Responsive Layout
A responsive layout is one where your website can adapt to different types of browsers. This saves you from creating multiple websites for different devices (such as mobile phones or tablets), and allows for easy user interaction.
4. Link Your Logo to Your Home Page
This is a simple, yet sometimes overlooked mistake: not linking your homepage with your logo. This is a great anchor for people who explore your website and then want to return to the main page. By linking your logo, you can keep customers from becoming frustrated.
5. Double-Check Your Spelling and Grammar!
Though not specifically related to web design, your website content is as important as its appearance. Not proofreading your content - such as your mission statement, product descriptions, or announcements - makes your company look hasty or unreliable. Remain consistent with punctuation, capitalization, and article usage, especially if it is in your name (ex. "The IronWorks" or "Ironworks"). In addition, make sure your website constantly updated and maintained. Always run checks to see if links or order forms are working properly, the correct contact information is up-to-date, and the content is well organized.
By keeping these five tips in mind, your website is sure to attract and keep followers. For a free 20-minute consultation about improving your website,