Small businesses must establish and continually work on their online presence through Search Engine Optimization (SEO) so they show up in search results when their potential customers are searching for their services. That’s because 81 % of consumers search online before heading to a store to buy a product. If you’re a small business owner and you know you need to increase your web visibility to grow your business, you should be looking into SEO packages for small business.
SEO packages for small business are not all created equal and they can look a little different depending on a company’s unique needs and goals. Digital marketing agencies provide SEO services and custom SEO service plans for small businesses that are geared toward their need to reach the local market, grow their business with expanded online presence and build brand awareness.
How small business owners can use SEO packages to help their business grow
Small businesses have different needs and different budgets than large, national businesses. Small business owners may wonder how they are supposed to compete with large businesses online. The good news is that search engines don’t want to drown out small businesses and small business SEO experts know how to use the tools at their disposal to make sure you show up in search engine results alongside your competitors – large and small. Google updates its algorithm every day, so the key is to address the majority of Google’s ranking factors with White Hat SEO work on a consistent basis. This can be accomplished through a suite of SEO services performed over time.
Small business SEO services
Comprehensive small business SEO services typically include:
- Content generation or tweaking (site pages and blog)
- Keyword research
- Keyword analysis
- Website optimization
- Server analysis and reporting
- Google analytics and dashboard setup plus reporting
- Competitor monitoring
- Website analysis
- Reviews management
- NAP (Name, address, phone) work
- Social media
- Citation/link building
- An account representative to answer your questions
What do SEO packages for small businesses cost?
There is a wide range of pricing when it comes to SEO packages for small businesses. Some marketing agencies charge by the hour – which can range from anywhere between $75-$125- while most charge based on the SEO package of your choice. Local business SEO packages usually range from $850 to $4,000 per month. Small businesses can expect to have packages tailored to their needs and budget. Contact a few digital marketing agencies that cater to small businesses to get package pricing. Be sure to get a list of what services come included with each package so you can really compare apples to apples.
How long does it take for small business SEO packages to work?
If you choose a package that includes a complete approach to SEO work, you can expect to start seeing results within 2-3 months. The reason you will not see results overnight is that Google takes time to understand the changes you are making and wants to see if the changes are consistent over time. If you are starting with a brand-new website or this is your first time investing in local business SEO, then you are likely to see a huge initial jump in search rankings and web traffic. Once the initial work is established, it takes consistent effort to keep these results going.
Digital marketing solutions for local business
It’s getting more complicated to keep track of all the things you need to do to promote and market your business online. We have a solution that makes it easy to do.
- See and manage all online directories
- View and protect your online reputation
- Engage your prospects and customers through social media
- Protect your website investment with Managed WordPress PRO