Every business needs a website. As we know, some websites are created with a lot of thought and care, while others are barely functional and definitely not appealing. Not only this, but web design trends seem to change every year, which means that businesses can’t expect a website to last more than three to five years without the need for a redesign. In addition to all this, making your website user friendly is critical to convert your visitors to leads. If your website web design is difficult to understand, navigate, or slow to load, then you won't engage your visitors and they will bounce off your site. A high bounce rate means you are missing out on the opportunity to make a sale.
Top benefits of a user friendly website web design
- Increased site activity
Your site visitors will spend more time on your website, instead of just bouncing away. The more time that a user spends on your website, the more pages they may see and the more they will learn about your business and brand, which could convince them to give your products or services a try. They will also be more likely to seek out and find your contact information and call or email your business.
- Higher conversion rate
A conversion rate is the percentage of users who take a desired action; usually to make a purchase. A user friendly website has a higher conversion rate because it is designed with functional navigation that makes it easier for site visitors to reach your call to action. Web designers may use strategically placed pop-up windows or buttons to encourage a click that will close the sale.
- Better search engine results
A user friendly site will have well-written, thorough content with relevant keywords. Search engines will crawl this content and use it to give higher rankings for relevant search queries. The top search engine results get way more traffic than lower ones. If you’re off the first page, don’t even think about being found. Note that Google likes more words on a page but users will not want to read through paragraphs of content. Break up your content with bullet-points, images and calls to action for the best results.
- Offset your investment
Creating a quality, user friendly website with proper SEO is an investment. But those who choose to spend the bare minimum often end up losing out on sales revenue because they aren’t getting the traffic or conversions they need to boost sales. Investing in a great website up front means you are much more likely to offset your investment with increased sales and a bigger share of the market.
- Increase brand loyalty
When your website is designed to be functional, informative and visually appealing; people will be drawn to your brand and more likely to return to your website, buy what you’re selling and tell their friends about your business.
There are 10 things you need to do to make your website user friendly!
There are very specific elements that must be in place for each web page on a website to be optimized for the user experience. These things aren't complicated to understand, even for a non-technical person, but they do require expertise to implement. Here are the highlights:
- Easy and intuitive navigation
- Text combined with optimized images
- Clear and concise calls to action
There are many other things that you should do to optimize the structure of your website pages. Click on the button below for a completer and more informative guide: