Search Engine Optimization, more commonly referred to as SEO, requires an understanding of how to identify your audience, industry and user intent, how to implement link building and how to conduct keyword research, analytics and reporting, mobile SEO and technical SEO. Businesses will want to hire an SEO company with experience in all aspects of SEO. One thing that many small business owners may not have heard of is footprints in SEO. In reality there are good footprints and bad footprints in SEO and we’re going to dive into what they are in this post.Read More
I'm taking myself and my company through the Hubspot training program to learn more about internet marketing. I now have my blog set up and will be publishing posts to share my own marketing experience as well as more about what I’m learning for all my clients who follow. I can’t believe how much I have learned about why SEO is dead, the sales funnel and buyer personas in just the first week. Today I want to focus on SEO (Search Engine Optimization), which is the process of tailoring your website and web content to improve a website’s unpaid (organic) search results. Improved search results should translate to more quality and quantity web traffic to the website, giving the business the opportunity to earn customers.
Websites range from small and simple to large and complex because the needs and budget of each business varies greatly. Web design agencies generally offer three or more web design pricing packages to suit the needs of their potential clients. Your budget and needs will have you considering factors like the level of customization, e-Commerce, newsletter and event calendar integration, and chatbot setup. No matter what web design package makes sense for your business, each package should ensure that you end up with a high-quality website built to generate traffic and leads to your business using responsive web design. It should also be SEO optimized, compatible across web browsers, and convey your brand and message through a great user experience – including quick loading speed.Read More
So you're redesigning your website to increase your ability to market your business. That's great. So now what are the first steps to web design?
Believe it or not we don't start designing websites with anything visually. We first need to understand a few things to be able to build a move effective online sales funnel. The first step is to map out the buyer journey for your visitors. This starts with the home page because that is the first thing anyone sees unless they are coming from a referral website, direct traffic, social media, or other means.Read More
I recently was explaining to some new clients the difference between search engine optimization and customer optimization. Most people know what Search Engine Optimization (SEO) is but what is Customer Optimization?
Customer Optimization (CO) is when you optimize your website for the customer experience. There are many factors that are weighed when analyzing the user experience on your website. Here are just a few:Read More
Every business needs a website. As we know, some websites are created with a lot of thought and care, while others are barely functional and definitely not appealing. Not only this, but web design trends seem to change every year, which means that businesses can’t expect a website to last more than three to five years without the need for a redesign. In addition to all this, making your website user friendly is critical to convert your visitors to leads. If your website web design is difficult to understand, navigate, or slow to load, then you won't engage your visitors and they will bounce off your site. A high bounce rate means you are missing out on the opportunity to make a sale.