Mapping the Buyer Journey for Web Design

Posted by Tony Sova

Aug 28, 2015 10:00:00 AM


So you're redesigning your website to increase your ability to market your business.  That's great.  So now what are the first steps to web design?

Believe it or not we don't start designing websites with anything visually.  We first need to understand a few things to be able to build a move effective online sales funnel.  The first step is to map out the buyer journey for your visitors.  This starts with the home page because that is the first thing anyone sees unless they are coming from a referral website, direct traffic, social media,  or other means.


Topics: user experience, Inbound Marketing

Customer Optimization vs Search Engine Optimization

Posted by Tony Sova

Feb 12, 2015 3:30:07 PM

I recently was explaining to some new clients the difference between search engine optimization and customer optimization.  Most people know what Search Engine Optimization (SEO) is but what is Customer Optimization?

Customer Optimization (CO) is when you optimize your website for the customer experience.  There are many factors that are weighed when analyzing the user experience on your website.  Here are just a few:


Topics: user experience, SEO

Why Do I Need My Website to be Responsive? Top 5 Reasons

Posted by Tony Sova

Apr 12, 2013 11:35:00 AM

What is Responsive Web Design and why do I need my website to be Responsive?

Responsive Web Design


Topics: user experience, SEO, web design

5 Things Necessary to Make My Website Ecommerce Successful

Posted by Tony Sova

Apr 2, 2013 8:02:00 AM

Make My Website Ecommerce SuccessfulOnline shoppers are becoming more and more sophisticated and require more time to build trust in order to convert into the buying process.  There are a few key things that owners need to do to answer the question, how do I make my website ecommerce successful?


Topics: Internet Marketing, user experience, ecommerce

10 Things You Need to Make Your Website User Friendly

Posted by Tony Sova

Mar 11, 2013 8:38:00 AM

Making your website user friendly is critical to convert your visitors to leads.  If your website is difficult to understand, navigate, and understand then you won't engage your visitors and they will bounce off your site.

Make your website user friendly

Topics: user experience, optimize

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