You may be wondering, why is blogging good for SEO? when you hear about this for the first time. As someone who's not really a copywriter I didn't fully understand the connection until recently.
Here are 3 ways:
1. Adding pages adds more credibility
When Google comes to your website it needs to analyze a couple of things to determine what your site is about and how to serve it up for different search terms. One of those factors is how many pages are on the website. When you create a blog and post it, another page is added to your website. The more you blog, the more pages you create, which gives your website more credit to Google.
2. People search for business specifics
Another factor as to why blogging is good for SEO that you may show up for things customers or clients might be looking for. Imagine you are a potential client out there looking for your business. The first thing you should do is start looking for your own business and see what the search engines start to show.
3. Searchers use long tail keywords
People are searching differently now. They are searching for information using a long string of words rather than simple searches of 2 or 3 words. These are called "long tail keywords" and we create posts to show up for those keywords. It's critical that your blog posts are optimized:
The rules of blogging are very specific but you can just get started and then worry about being more effective. So don't wait, start Blogging!