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Apr 22, 2016 8:36:38 AM

Online Marketing Automation

What is Marketing Automation?

This sounds like a complicated thing and probably hard to understand.  But really, it's very simple and easy to explain.

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Feb 10, 2016 11:00:00 AM

Keyword Research for Content Marketing Optimization

Keyword research is a critical part of content marketing and may be one of the most overlooked.  I see a lot of blogging and content marketing these days but with no clear direction.

Writing for topics that people are looking for is important to get found by search engines.  There are many free tools to figure out which topics are the most searched and which ones don't get any traffic.  Once you understand the process you'll be able to boost your blog's performance.

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Dec 11, 2013 2:36:00 PM

Using Pictures on the Internet for your Blog

If you are thinking of using pictures on the internet for your blog you should be careful to not offend or break any copyright laws.  Most images are protected and you can only use if you have permission from the original owner.

Even before you started your professional life, you used to find amusing pictures on the Internet and put them on your Facebook and social media pages. You took pictures with your smartphone cam and sent them to Instagram. Your friends and family always enjoyed your postings. You figure on doing the same thing with Internet marketing for your business. Unfortunately, this thought causes a couple of problems:

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Dec 4, 2013 9:47:14 AM

Balance SEO with Readability

How to Balance SEO with Readability

Search engine optimization, or SEO, is no longer about trying to get keywords into your content the right number of times. This often led to keyword stuffing. Because of this issue, the search engines have changed the way they rank content. Therefore, you need to work on balancing your optimization efforts with readability to give your customers what they want.

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Nov 20, 2013 9:05:29 AM

What is a Buyer Persona?

Buyer Persona

Buyer Personas are created to help understand who your customers are and how to market to them.

These are detailed fictional characters based on potential customers who share common problems, needs, and wants.  By developing these personas we can drive targeted prospects to the website by optimizing content for these personas.

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Jul 16, 2013 9:47:00 AM

Internet Marketing and Our Breakaway from the Peloton

internet marketing breakawayWatching the Tour De France has conjured up a lot of images about what it feels like to be in the pack and what it feels like to be a leader.  Being in the peloton (pack) feels warm and fuzzy, surrounded by like minded individuals, going a similar direction.  Breaking away from the pack means changing the way you do things and risking everything for it.  If you fail, you'll fall back and lose the race.  If you are successful, you'll win the race.

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Jun 3, 2013 6:30:00 AM

How Much Does Internet Marketing Cost?

It's hard enough to figure out what internet marketing is let alone sift through all the information to find the best value and determine the answer to the question:

seo internet marketing
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May 15, 2013 8:11:00 AM

Top 5 Digital Marketing Strategies to Market Your Business Online

Businesses may be confused about the sudden need for digital marketing to grow their business. After all, they’ve been hearing for years about the urgency of optimizing their website through search engine optimization. But like many things, the internet evolves over time because online users change their behavior and search engines (mainly Google) change the rules for how they rank websites in search engine results.

In this article we present a basic guide on how to get started navigating this new online world through the use of digital marketing strategies.

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Mar 21, 2013 11:54:00 AM

SEO and Content Marketing: 3 Good Reasons to Start a Blog Today!

If you are like most business owners, you opened a business to sell a product or service and digital marketing is something you know you should do but don’t really understand. You may be wondering why you keep hearing about content marketing or why blogging is good for SEO? I can tell you that as someone who's not really a copywriter, I didn't fully understand the connection until recently.

Why is SEO and Content Marketing Important? Why is Blogging Good for SEO?

Here are 3 ways that SEO and content marketing are connected:

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Feb 19, 2013 11:15:00 AM

18 of the Best Content Marketing Tools

The importance of content marketing in building your online presence and thereby generating leads and sales cannot be overstated. But what is content marketing exactly? Content marketing is a digital marketing strategy where a business publishes relevant content and information to its target market on a regular basis. The content is used to inform consumers in an interesting or entertaining way, in order to show authority on a topic and gain the trust of consumers. Put another way, instead of direct selling, businesses hope to create demand for their product or service by building loyalty through the sharing of valuable information and increasing their rank on search engine results pages by showing themselves to be an authority on a particular topic.

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