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Online Marketing Automation

Posted by Tony Sova

Apr 22, 2016 8:36:38 AM

What is Marketing Automation?

This sounds like a complicated thing and probably hard to understand.  But really, it's very simple and easy to explain.

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Topics: Internet Marketing, Content Marketing

Keyword Research for Content Marketing Optimization

Posted by Tony Sova

Feb 10, 2016 11:00:00 AM

Keyword research is a critical part of content marketing and may be one of the most overlooked.  I see a lot of blogging and content marketing these days but with no clear direction.

Writing for topics that people are looking for is important to get found by search engines.  There are many free tools to figure out which topics are the most searched and which ones don't get any traffic.  Once you understand the process you'll be able to boost your blog's performance.

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Topics: SEO, Content Marketing

Using Pictures on the Internet for your Blog

Posted by Miranda Marr

Dec 11, 2013 2:36:00 PM

If you are thinking of using pictures on the internet for your blog you should be careful to not offend or break any copyright laws.  Most images are protected and you can only use if you have permission from the original owner.

Even before you started your professional life, you used to find amusing pictures on the Internet and put them on your Facebook and social media pages. You took pictures with your smartphone cam and sent them to Instagram. Your friends and family always enjoyed your postings. You figure on doing the same thing with Internet marketing for your business. Unfortunately, this thought causes a couple of problems:

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Topics: Content Marketing

Balance SEO with Readability

Posted by Miranda Marr

Dec 4, 2013 9:47:14 AM

How to Balance SEO with Readability

Search engine optimization, or SEO, is no longer about trying to get keywords into your content the right number of times. This often led to keyword stuffing. Because of this issue, the search engines have changed the way they rank content. Therefore, you need to work on balancing your optimization efforts with readability to give your customers what they want.

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Topics: SEO, Content Marketing

What is a Buyer Persona?

Posted by Tony Sova

Nov 20, 2013 9:05:29 AM

Buyer Persona

Buyer Personas are created to help understand who your customers are and how to market to them.

These are detailed fictional characters based on potential customers who share common problems, needs, and wants.  By developing these personas we can drive targeted prospects to the website by optimizing content for these personas.

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Topics: Internet Marketing, Inbound Marketing, Content Marketing

Internet Marketing and Our Breakaway from the Peloton

Posted by Tony Sova

Jul 16, 2013 9:47:00 AM

internet marketing breakawayWatching the Tour De France has conjured up a lot of images about what it feels like to be in the pack and what it feels like to be a leader.  Being in the peloton (pack) feels warm and fuzzy, surrounded by like minded individuals, going a similar direction.  Breaking away from the pack means changing the way you do things and risking everything for it.  If you fail, you'll fall back and lose the race.  If you are successful, you'll win the race.

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Topics: Internet Marketing, Inbound Marketing, Content Marketing, web design

How Much Does Internet Marketing Cost?

Posted by Tony Sova

Jun 3, 2013 6:30:00 AM

It's hard enough to figure out what internet marketing is let alone sift through all the information to find the best value and determine the answer to the question:

seo internet marketing
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Topics: Internet Marketing, SEO, Inbound Marketing, Content Marketing, Consulting, web design

5 Easy Ways on How to Market Your Business for the Internet

Posted by Tony Sova

May 15, 2013 8:11:00 AM

It'a a confusing and complicated time right now with the transition from search engine optimization to internet marketing.  This is a basic guide on how to get stared on marketing your business for the internet.How to  Market Your Business For the Internet

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Topics: Internet Marketing, SEO, Inbound Marketing, Blog, Content Marketing

Why is Blogging Good for SEO? 3 good reasons to start today!

Posted by Tony Sova

Mar 21, 2013 11:54:00 AM

You may be wondering, why is blogging good for SEO? when you hear about this for the first time.  As someone who's not really a copywriter I didn't fully understand the connection until recently.why is blogging good for seo

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Topics: SEO, Content Marketing, Google

18 of the Best Content Marketing Tools

Posted by Tony Sova

Feb 19, 2013 11:15:00 AM

content marketing toolsThe importance of Content Marketing in building your online presence and thereby generating leads and sales cannot be overstated. But what is content marketing exactly and what are the best tools to use it effectively? 

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Topics: SEO, Content Marketing

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