I'm taking myself and my company through the Hubspot training program to learn more about internet marketing. I now have my blog set up and will be publishing posts to share my own marketing experience as well as more about what I’m learning for all my clients who follow. I can’t believe how much I have learned about why SEO is dead, the sales funnel and buyer personas in just the first week. Today I want to focus on SEO (Search Engine Optimization), which is the process of tailoring your website and web content to improve a website’s unpaid (organic) search results. Improved search results should translate to more quality and quantity web traffic to the website, giving the business the opportunity to earn customers.
As a small business owner, you may be wondering what is SEO and how it could help your business? Pretty much every business owner going into 2020 knows that they need a website so potential customers can find them online. Some small business owners try to build their own websites, while others reach out to local web design agencies to build them a website. What they may not realize is that without SEO work by an SEO company, there is a high likelihood that their new website will not show up in search engine results and therefore no one will be able to find it.Read More
In the early days of the internet, companies would often use an exact match domain (EMD) to drive traffic - and potential customers - to their website. They could successfully manipulate search results to get the website placed at the top of a search engine results page (SERP). As Google became a dominant search engine, they began to make decisions about which practices would be deemed “white hat” and acceptable or “black hat” and unacceptable. Websites using “black hat” tactics could then risk being penalized by Google. A Google penalty is meant to penalize a website for using “black hat” SEO techniques. It results in a negative impact on a website's search rankings caused by updates to Google's search algorithms and/or manual review.Read More
I was recently contacted by a client who received a message in her Google Analytics account with the following:
"A significant portion of referral traffic to property Q4intelligence is from the following hostnames, which may be self-referrals:
"Self-referrals are referrals from pages within your own domains. Self-referrals can obscure the actual sources of traffic to which conversions and other engagement on your site should be attributed. As a result, your referral metrics could be inaccurate. Further, self-referrals could be indicative of improperly-configured cross-domain tagging. Your users could be generating a session per domain, which would artificially inflate session counts.Read More
Google has released an algorithm update called Google Hummingbird that will affect at least 90% of search terms worldwide. They released this update in August 2013 but didn't announce the change until recently.
The update addresses search terms that are targeting conversational queries that are especially useful for mobile devices. These search terms are things like "where is the nearest..." or "how do I..." and are especially useful for voice commands. Google will take these search terms and will interpret them for the end user.Read More
If you are a business owner and need your website to generate leads for your business you've probably heard of search engine optimization (SEO). This is the method of building online credibility to appear higher in search results for search engines. In the past, you would hire an SEO company to increase your rankings by doing things like on-site optimization and link building.These methods were considered "white hat" SEO and as long as you didn't do anything that was considered "black hat" in the industry you were doing things as you should and get good results from your investment.
Moving your website to a new domain is usually needed for re-branding purposes. If you do it right you can retain all the great credibility earned from search engines. If you don't, then you will have to wait months or years to get back to the same place you started.
It is the thing all business owners fear the most, watching their website disappear off search engines (mostly Google) for any local keywords. On December 17th, 2012 it happened to us.
If you are like most business owners, you opened a business to sell a product or service and digital marketing is something you know you should do but don’t really understand. You may be wondering why you keep hearing about content marketing or why blogging is good for SEO? I can tell you that as someone who's not really a copywriter, I didn't fully understand the connection until recently.
Why is SEO and Content Marketing Important? Why is Blogging Good for SEO?
Here are 3 ways that SEO and content marketing are connected: