Local business SEO is important for any business with a bricks and mortar location in a given city or town. Yes, even the mom and pop shop that’s been around forever needs to work on local business SEO. You see, all businesses with a physical storefront need to have an online presence these days. Local business SEO is a series of tools used by digital marketers to help local businesses build their customer base and convert web visitors to customers (conversions).
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Local business SEO* is a variation of SEO. It is the process of optimizing your online presence to attract more business from relevant local searches. By contrast, SEO is optimizing for relevant searches without the location qualifier. The way it works is that people search for products or services for sale in their geographic area to find a local business selling what they are looking for. A list of results then shows up on the Search Engine Results Page (SERP). Local SEO increases your business’ ranking results and visibility on location-qualified searches.
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There is no doubt that Coronavirus is wreaking havoc on our physical and mental health, wrecking travel plans and keeping us from visiting with our friends and extended family. It’s also having a devasting impact on the economy and unemployment rate as some businesses are forced to shut down and others are losing revenue as their clients cancel orders. But this isn’t the time to give up. We know that stay at home orders won’t last forever and we hope to see businesses thriving again as soon as possible.
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SEO and Social media are a part of modern life. As a business owner with a website, you should be using SEO (Search Engine Optimization) to improve your rankings results on search pages for relevant topics. You should also be using one or more social media platforms to build your brand, draw traffic to your website, advertise your sales, and communicate relevant information to your followers. Consumers are affected by SEO every time they search for something on a search engine, whether they realize it or not. According to the Pew Research Center, 70 percent of Americans now use at least one social media platform to connect with others, interact with businesses and share and receive information. The bottom line is that SEO and social media should work together to be most effective. The question is how to use social media and SEO to increase your rankings?
Search Engine Optimization, more commonly referred to as SEO, requires an understanding of how to identify your audience, industry and user intent, how to implement link building and how to conduct keyword research, analytics and reporting, mobile SEO and technical SEO. Businesses will want to hire an SEO company with experience in all aspects of SEO. One thing that many small business owners may not have heard of is footprints in SEO. In reality there are good footprints and bad footprints in SEO and we’re going to dive into what they are in this post.
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I'm taking myself and my company through the Hubspot training program to learn more about internet marketing. I now have my blog set up and will be publishing posts to share my own marketing experience as well as more about what I’m learning for all my clients who follow. I can’t believe how much I have learned about why SEO is dead, the sales funnel and buyer personas in just the first week. Today I want to focus on SEO (Search Engine Optimization), which is the process of tailoring your website and web content to improve a website’s unpaid (organic) search results. Improved search results should translate to more quality and quantity web traffic to the website, giving the business the opportunity to earn customers.
As a small business owner, you may be wondering what is SEO and how it could help your business? Pretty much every business owner going into 2020 knows that they need a website so potential customers can find them online. Some small business owners try to build their own websites, while others reach out to local web design agencies to build them a website. What they may not realize is that without SEO work by an SEO company, there is a high likelihood that their new website will not show up in search engine results and therefore no one will be able to find it.
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Web design is all about how users (people) interact with your website. Our work revolves around events such as scrolling or clicking on buttons. What happens when your mouse hovers over something? What happens after a set amount of time?
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The purpose of local SEO (Search Engine Optimization) is to increase the search visibility for businesses that serve their local communities, often with brick and mortar stores. This is accomplished through a few steps that start with claiming a business listing on Google and other search engines and ensuring that the business listing information is accurate. Then, web content and blog posts are optimized around relevant local search terms related to the business’ products or services.
The local SEO business model is a business model created for how a business will use local search engine optimization. Over many years we've built and tested various models and have found many misconceptions about how this works.
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