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Google Warns Users When Your Website is Not Secure (HTTP vs HTTPS)

Posted by Tony Sova

Sep 22, 2017 6:40:11 AM

Google is cracking down again on websites that aren't secure. What's coming in October of 2017 is more warnings and alerts when visiting a website that is not supporting HTTPS and is using HTTP. Converting to HTTPS can be difficult but there are some ways that are easier than others to get it done.

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Topics: SEO

How to Build Your Commercial Real Estate Internet Marketing

Posted by Tony Sova

Sep 7, 2017 7:21:08 AM

We have been working in the commercial real estate industry with one of our clients who wanted to upgrade their website. The process started out simple but became much bigger due to the lack of new technology that has been adopted in the industry.

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Topics: SEO, commercial real estate

Why Google PageSpeed Tool is Misleading and Disruptive

Posted by Tony Sova

Apr 5, 2017 9:00:00 AM

Every year Google introduces new rules and feautures for Search Engine Optimization (SEO). While it was officially introduced at a developer conference in 2010, Google's PageSpeed tool really took off in 2016 along with a number of other changes and adjustments to basic SEO strategy.

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Topics: SEO

Top 5 On-Page SEO Mistakes

Posted by Oralie Chapman

Mar 1, 2017 11:17:51 AM

 

The rules of on-page SEO and optimization keep evolving. Long gone are the days when we could manipulate Search Engine Result pages (SERPS) with link-building. In 2017 we are saying goodbye to optimizing blog posts and web content around one keyword and moving toward answering searchers questions with relevant, related sentences and keywords.

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Topics: SEO

Old SEO vs New SEO Critical Factors for 2017

Posted by Tony Sova

Jan 11, 2017 7:34:43 AM

The world of search engine optimization (SEO) has changed drastically in just the last few years. Keeping up with the changes is a challenge even for an agency like ours. For the average business owner it is almost impossible.

OLD SEO vs NEW SEO

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Topics: SEO

Top 4 Surprising Changes in Consumer Search Behavior

Posted by Oralie Chapman

Dec 7, 2016 12:11:53 PM

Consumer search behavior has changed dramatically over the years. This is partly due to increasing familiarity with how to get the search results we want and partly due to the changes in the way that search engines are designed to produce and rank search results.

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Topics: Internet Marketing, SEO, Google, optimize

How is Google Handling Exact Match Domains (EMDs) in 2016?

Posted by Oralie Chapman

Nov 30, 2016 3:02:17 PM

 

In the early days of the internet, companies would often use an exact match domain (EMD) to drive traffic - and potential customers - to their website. They could successfully manipulate search results to get the website placed at the top of a search engine results page (SERP). As Google became a dominant search engine, they began to make decisions about which practices would be deemed “white hat” and acceptable or “black hat” and unacceptable. Websites using “black hat” tactics could then risk being penalized by Google. A Google penalty is meant to penalize a website for using “black hat” SEO techniques. It results in a negative impact on a website's search rankings caused by updates to Google's search algorithms and/or manual review.

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Topics: SEO, Google

Topic Cluster for Keyword Optimization

Posted by Tony Sova

Nov 29, 2016 12:11:41 PM

Search engines have changed how they list websites in search results dramatically in the last few years. Most recently I've been struggling with how to create the kind of content that buyers are searching for and optimizing it to fit with the new search world. In assessing the value of content, there has been a fundamental shift in how we should optimize our blog posts using topic clusters instead if keywords.

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Topics: SEO

Cancelling Yext Powerlistings Facts and Myths

Posted by Tony Sova

Nov 4, 2016 8:30:01 AM


Local businesses need help keeping their Name, Address, and Phone number (NAP) accurate across online directories. This give a better result when searchers are looking online to find local stores. Managing all those directories by hand takes hundreds of hours. So how do local businesses deal with that burden? We use a service like Yext Powerlistings which automatically sync's your NAP to online directories.

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Topics: SEO, Local Search

Website Optimization Doesn't Work Anymore

Posted by Tony Sova

Oct 26, 2016 12:04:51 PM

Over the last year we've noticed a decrease in correlation to website optimization and ranking results. This really isn't surprising if you take into consideration how Google has been operating since 2012.

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Topics: SEO, website

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