Websites come in all shapes, sizes, and investment levels. As a business owner, it may be difficult to figure out how much is reasonable to spend on a new website. If you go for the cheapest possible option, there’s a good chance that you won’t end up with a very attractive or functional website. It’s also extremely unlikely to be optimized properly for search engines. If you pay too much, on the other hand, you could end up with way more bells and whistles than you need and you won’t get a good return on your investment. With that said, many small business owners have no idea what a website and web design should cost. We’re going to take a look at price ranges and the factors that go into cost in this article.
How much should web design cost?
Different businesses have different needs for their website. Clearly, a website with e-commerce is going to cost more to build than a website without the option to buy products online. While there isn’t a single answer for what web design should cost, there are some industry standards for price ranges for small to medium size business websites. If your website is used primarily for digital marketing, it shouldn't be an enormous investment, despite being a critical part of your marketing strategy.
A small informational website (4-16 pages) should cost in the range of $2,500-$10,000. An e-commerce website will be $5,000 to $55,000, depending on the number of products and pages required.
What to look for in a web design agency
Finding a good agency to build your website should be done with the following questions in mind:
- What experience does the agency have?
- Can you find examples of their work and do you like it?
- What is their process for building a website and how long will it take?
- What is the cost? Do they bill per hour or by the project? Will you owe a deposit and then final payment upon completion?
- What work is included in the base fee? How are “add-ons” charged?
- What technology or platform do they use to build websites and can they explain the differences and the benefits? Hubspot and WordPress are popular options today. Hubspot is a platform. Standalone websites are built on WordPress.
We have used a variety of methods to build websites, starting in 2005 with open source content management systems like Drupal and Joomla. We originally specialized in using Joomla since it was the first of its kind to use a content management system.
Over the years, we built hundreds of those websites until WordPress emerged around 2000 as the easier and more preferred software to use. Since then, the number of users has exploded and WordPress software is running over one third of all websites on the internet!
The reason WordPress is so popular is ease of use and the community. The more developers who are contributing, the more options we have to engineer features and WordPress has thousands of developers all over the world.
With our experience, we've streamlined the process. Our web design process follows lean and agile development structures to produce better results for more return on your investment. We don't waste time and money on refinements that won't be effective based on your budget. We proudly showcase some of our work on our case studies page.
Our pricing is broken up into baby bear, mama bear and papa bear pricing for small, medium and large size business needs.
Work with an experienced web design agency
Softwired provides digital marketing solutions for our clients and partner agencies. We’ve got you covered for web design, SEO, local online presence and optimization, digital marketing, digital sales, and digital advertising. Whether you’re interested in a silent partnership or a referral program, web design only or more; we have the experience you need to get the job done right.