Over the last year our company has been working on a system to develop better commercial real estate websites. It started with a small project and grew into a very large system that we have developed to give better user experiences and better SEO for broker websites.
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Over the last year we've noticed a decrease in correlation to website optimization and ranking results. This really isn't surprising if you take into consideration how Google has been operating since 2012.
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We just launched another travel agent website for a client who specializes in organizing trips to the Arctic and Antarctica. The project took much longer than we had planned on and there were particular challenges to creating a website of this type.
Travel agents offer trips or tours for their customers by handling all their booking requirements. Agents are paid a commission by the companies providing transportation and lodging. Usually customers pay the same amount whether they book directly through the airlines or ships as they do when working with an agent.
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Clients often underestimate the amount of work that it will take to produce web content and overestimate the amount of time that they are willing to put into its creation. As a result, gathering web content from clients almost always translates into broken deadlines, delays and headaches all around. In fact, content is often the last piece missing in the web design process and ends up delaying web launch. The goal should be to make gathering content more fun and effective while maintaining a positive relationship with the client.
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You have website malware and now you are getting listed on search pages with a warning that visiting your website may harm someone's computer. On top of that when you try to visit your website you get the following type of message:
YIKES! This is the message that strikes fear into every business owner who relies on their website for their business. It's almost impossible to get past the message without finding another link.
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These days web design is expanding at an exponential rate. With that comes new ways of working with designing websites. We've been using a new concept called Growth Driven Design. This process is much different than traditional web design as we don't actually finish designing the website when we launch. This process has caused a lot of fear and frustration when it comes to a business owner understanding the purpose and meaning of doing things this way.
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