Softwired Blog

Today’s business owners know they need a great website that leads potential clients through the buyer journey, a social media presence to convey their brand and communicate with customers and a way to show authority in their niche so search engines will rank them well on search engine results pages. The problem for most business owners, however, is that they have no idea how to accomplish these things; for some it’s that they don’t have the time. Another challenge faced by many small businesses and start-ups is that budget constraints can be limiting. This is where finding the right digital marketing agency to help comes into play. The trick is to find an agency that understands your vision, can provide up-to-date advice for your needs and can carry it all out within your budget.

Millions of websites are built on the WordPress platform all around the world. In fact, as of 2020, WordPress is powering 35% of the internet. When a website is brand new it should, in theory, have all updated plugins and security features installed. But what happens after the website is built and several months have passed? Website owners need a plan in place for who will update security plugins, prevent and handle website crashes and hackers, fix unresponsive websites, and ensure that they can edit the website as needed. All of these issues can be addressed through WordPress support.

Websites range from small and simple to large and complex because the needs and budget of each business varies greatly. Web design agencies generally offer three or more web design pricing packages to suit the needs of their potential clients. Your budget and needs will have you considering factors like the level of customization, e-Commerce, newsletter and event calendar integration, and chatbot setup. No matter what web design package makes sense for your business, each package should ensure that you end up with a high-quality website built to generate traffic and leads to your business using responsive web design. It should also be SEO optimized, compatible across web browsers, and convey your brand and message through a great user experience – including quick loading speed.

Full-service marketing agencies offer web development as part of their digital marketing services. Some large agencies have in-house development teams to handle this work while others choose to outsource web design in a web development partnership. An agency partner can be particularly beneficial to smaller marketing agencies or to agencies who wish to focus on their primary areas of expertise and leave web development to the web design specialists.

Over the last year our company has been working on a system to develop better commercial real estate websites. It started with a small project and grew into a very large system that we have developed to give better user experiences and better SEO for broker websites.

Over the last year we've noticed a decrease in correlation to website optimization and ranking results. This really isn't surprising if you take into consideration how Google has been operating since 2012.

We just launched another travel agent website for a client who specializes in organizing trips to the Arctic and Antarctica. The project took much longer than we had planned on and there were particular challenges to creating a website of this type.

Travel agents offer trips or tours for their customers by handling all their booking requirements. Agents are paid a commission by the companies providing transportation and lodging. Usually customers pay the same amount whether they book directly through the airlines or ships as they do when working with an agent.

Clients often underestimate the amount of work that it will take to produce web content and overestimate the amount of time that they are willing to put into its creation. As a result, gathering web content from clients almost always translates into broken deadlines, delays and headaches all around. In fact, content is often the last piece missing in the web design process and ends up delaying web launch. The goal should be to make gathering content more fun and effective while maintaining a positive relationship with the client.

You have website malware and now you are getting listed on search pages with a warning that visiting your website may harm someone's computer.  On top of that when you try to visit your website you get the following type of message:

YIKES! This is the message that strikes fear into every business owner who relies on their website for their business.  It's almost impossible to get past the message without finding another link.

These days web design is expanding at an exponential rate.  With that comes new ways of working with designing websites.  We've been using a new concept called Growth Driven Design.  This process is much different than traditional web design as we don't actually finish designing the website when we launch.  This process has caused a lot of fear and frustration when it comes to a business owner understanding the purpose and meaning of doing things this way.