Tags: web design

Your website plays a critical role in greeting your potential customers. As the gateway to a good portion of your business, it’s very important that it make the right impression and get people the information they need quickly. What your customers never see is the content management system (CMS) that you choose to build your website on and yet, the CMS can have a big impact on your business growth.

One of the best options today is HubSpot CMS. It is built with tools that work together to give you, the business owner, control over all your web assets. Managing your website is user friendly, allowing you to put your energy into building campaigns and content that will drive growth.

Top 10 Benefits of HubSpot Theme Design For your New Website

Here are the top 10 benefits of choosing HubSpot Theme design for your website as we see them:

  1. Single platform / login for website and digital marketing makes a more seamless digital marketing experience
  2. Pre-built website themes and templates save time and money
  3. Drag and drop functionality for simple page building
  4. Built-in security that will protect your website
  5. SEO optimization to ensure that your website ranks in search results
  6. Access to the App marketplace to create a highly functional website
  7. Google AMP support means fast loading web pages on mobile devices – a key component of Google’s Core Web Vitals
  8. Linked analytics and CRM to gain insights into website visitor behavior
  9. Help planning your content marketing strategy around the topics that will give you authority with search engines
  10. Ability to measure real SEO ROI

Choosing the right web design package for your needs and budget

At Softwired, we use three approaches to web design with HubSpot themes. The first is to build a custom theme from the Hubspot boilerplate. This is the generic framework that they have developed for developers to get the process started. We use this for custom designs using Sketch mockups.

The second approach is to brand a theme with colors, logo, etc. We use this for template-based sites and rely on templates provided by the theme designer. This doesn't work well with custom designs because we are trying to use someone else’s code, which can create bloat and other issues. The benefit is that if there is simple styling of modules, you can have more variety of page elements. We use this method if designers base mockups on existing templates.

The third option is a hybrid approach. We use a branded theme but we also design custom page layouts that are either hand crafted mockups or use various page layouts.

These three options are in line with our “Three Bears” approach. We use this method to determine which plan is the best fit for your business. We then make adjustments, up or down, to customize your project.

The Three Bears approach:

The Baby Bear option uses a Template Based Prototype and is ideal for small businesses. We take the template and brand it with the business colors and logo. It includes one review and launch.

The Mama Bear option is a hybrid of the Template/Custom Design approach. It is a great fit for medium-sized businesses. The package includes a custom home page, tailored subpages, two reviews and launch.

The Papa Bear option is best suited for large businesses or organizations that have a need for a large website with a very specific vision for design and functionality. This package includes custom design, a custom home page and sub-pages, robust features, platform integrations, three reviews, and launch.

Hire a web designer who will fit your needs

If you are ready to invest in a quality website that will enhance your brand and help grow your business, you have come to the right place. Softwired has been building websites since 2002 and we have experience building websites for large and small organizations.

We provide digital marketing solutions for our partner agencies and clients. We stay on top of web design trends, changes to Google’s algorithms and consumer behavior so we can help our customers grow their business through the services we provide. We’ve got you covered for:

  • Web design,
  • SEO,
  • Local online presence and optimization,
  • Digital marketing and sales, and advertising.

Whether you’re interested in a partnership or a referral program, web design only or more; contact us today to get started!

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