Softwired Blog

As a small business owner, you may be wondering what is SEO and how it could help your business? Pretty much every business owner going into 2020 knows that they need a website so potential customers can find them online. Some small business owners try to build their own websites, while others reach out to local web design agencies to build them a website. What they may not realize is that without SEO work by an SEO company, there is a high likelihood that their new website will not show up in search engine results and therefore no one will be able to find it.

Today, pretty much every business requires a strong online presence to be successful and to grow their market share. Businesses have known the importance of having a website for years but now they are realizing that there is a lot more involved in getting their website to show up at the top of Search Engine Results Pages (SERPs) and getting people to click on their link. The problem is that a small business owner is likely an expert on the product or services they are selling and not on digital marketing, which is required to increase SERP rankings and click throughs.

If designing your own website is out of the question because you don’t have the time or the expertise or you tried a do-it-yourself website platform with disastrous results; you may be thinking about finding a web design agency to help you. On the business-to-business side, digital marketing agencies may be looking to hire the right web design agency partner to help them design websites for their clients. But how does anyone know which web design agency to hire?

Full-service marketing agencies offer web development as part of their digital marketing services. Some large agencies have in-house development teams to handle this work while others choose to outsource web design in a web development partnership. An agency partner can be particularly beneficial to smaller marketing agencies or to agencies who wish to focus on their primary areas of expertise and leave web development to the web design specialists.

If you have a digital marketing agency with a range of clients looking for small, medium, or large websites then you know that finding a great web design agency partner can be vital to your success. You may have attempted to work with freelancers in the past who have let you down. If your clients need great responsive websites ready to convert their site visitors into leads, finding an experienced web design partner to help support your business can be a lifesaver.

Successful businesses have carefully planned digital marketing strategies that respond to current consumer behavior and to the behavior of their target market(s). With access to websites, social media pages and online reviews at their fingertips, consumers are doing a lot of independent research before choosing a company from which to make a purchase.

Web design is one of those magical jobs that marries creativity and design skills with technical skills into a potentially well-paying career. If you have a background in design, online marketing and/or programming, like working with people and have the aptitude to learn any of the areas you don’t yet have expertise in then you have the potential to earn a living as a web designer.

Whether business-to-business or business-to-consumer, businesses need a strong web presence that translates across platforms in order to succeed. Mobile usage has exploded over the last decade and is expected to continue in an upward trend. According to statista.com, there are now more than 207 million smartphone users and mobile usage represents 63.4% of all internet usage. With this reality in mind, search engines such as Google have created guidelines for websites to implement in order to be included in mobile searches.

If the answer is “NO” to any of these questions you are losing customers to your competition! One of the best ways to keep your commercial real estate website updated and ranking in Google is to integrate MLS listings directly into your website.

The rules of on-page SEO and optimization keep evolving. Long gone are the days when we could manipulate Search Engine Result pages (SERPS) with link-building. In 2017 we are saying goodbye to optimizing blog posts and web content around one keyword and moving toward answering searchers questions with relevant, related sentences and keywords.