If you are blogging for SEO organic traffic and getting your content shared, it's critical that you write your posts around the best blog topics. For SEO best practices, blog topics should be chosen from a list of well-researched keywords. The keywords shouldn’t be too competitive and they should reflect what your target audience is searching for online. Your blog post will provide the answer to their query. By choosing the right keywords, your post will be seen and possibly clicked on by many more people than simply writing about any topic you may think up.
How to Find the Best Blog Topics for SEO
The most accurate way of selecting keywords is the Google Ads Keyword Tool. This is a free tool by Google to help determine your Adwords campaigns if you are paying for ads.
By using the Google Ads Keyword Tool, you can find good keywords to write about, see how a selection of keywords you are considering might perform, and even combine keyword lists to create new ones. The trick is to find keywords with high traffic but not too much competition. Google Analytics shows you how many monthly searches are being made for each keyword so you will know which keywords have the highest traffic.
If you've never used Google Adwords before, you shouldn't feel afraid to learn. It's relatively easy to use and there are many tutorials available. Google makes it user friendly because they are trying to encourage businesses to use this tool for creating paid Google ads for your business.
Once you create and log into your account, you'll see your dashboard. First, you will click on the Tools tab at the top and then click on the Keyword Planner. From here you'll want to click on "Search for new keyword and ad group ideas" and in the text box labelled "Your product or service" just type in an idea like "blog topics".
At first, you'll see results in the Ad Group Ideas tab but I like to click on the Keyword Ideas tab to see the results of all the monthly searches and competition factor. The goal is simple: you want to find keywords with a decent amount of traffic but not too high in competition.
Blogging for SEO
Once you have found the right keywords, it’s time to write your first blog post. Start with one keyword and think about an interesting, relevant topic that could encompass the keyword. For example, if “back pain” is your keyword and you offer services to help heal back pain then you could write a blog post entitled: Top 5 Natural Remedies for Back Pain. Write your blog post with at least 600 words of content including a call to action with an internal link.
The next step is critical. You will need to optimize your blog post for search engines to get the maximum benefit from your efforts. Here are the basic steps:
- Make sure to use the keyword in the opening paragraph.
- Do not use an outbound link from the keyword because the search engines will interpret that as the other site being the expert on that keyword.
- Use the keyword in a heading.
- Use the keyword a few times throughout the content but don’t overdo it or Google will see it as keyword stuffing.
- Use alternate keywords. If “back pain” is your keyword, then “sore back” could be an alternate keyword.
- Select the appropriate category for the blog post.
- Insert a meta description with the keyword.
- Insert an SEO title with the keyword.
- Enter the keyword in the “Focus Keyword” area.
With these tips, you are well on your way to finding and creating the best blog topics for SEO. To learn more about the methods for optimizing blog posts for SEO, click the button: