After 9 years in business I've realized a few things when it comes to the ups and downs. If you aren't using any internet marketing processes your business will suffer and not have as many opportunities for growth.
In our first year of designing websites it was comprised mostly of networking and referrals. Building a local network is one of the best ways to get the easiest clients. Going to Chamber meetings, BNI Groups, and lots of other groups can be really beneficial to growing your business. The low hanging fruit is to be able to meet and establish a connection physically with another human being. This works well for a some businesses and some never get past this process.
About 4 years into it I realized I needed to do more if I was going to achieve my vision of a larger company. The networking results had plateaued and was becoming routine and uninteresting. I realized in order to grow I needed to expand my market outside of my geographical area.
This was a lot harder than I expected. Understanding internet marketing and executing effective campaigns is extremely complex. The thing that makes this most difficult is the landscape is ever changing and it is a constant moving target.
It took a year until I was able to fully understand and provide search engine optimization services. Then in 2012 everything changed when Google declared war on SEO companies who manipulated search results. Since that time it has become abundantly clear that SEO is a holistic all comprehensive approach. Providing just one service like social media management or link building isn't going to go very far.
2012 was a turning point for our business. We found Hubspot as a marketing automation tool but more than that became part of a community of internet marketers with unelimited resources. That has allowed us to have more national visibility and better expertise in the industry.
So now being an internet marketing agency we can help businesses get better results from their efforts. We look at all aspects of your business and develop a comprehensive and holistic plan to building your online marketing efforts.
Our growth has been steady and reach has been expanding allowing us to better serve our clients. If you are looking to grow your business and get started on your own online marketing contact us for a free internet marketing analysis report.