As a small business owner, you may be wondering what is SEO and how it could help your business? Pretty much every business owner going into 2020 knows that they need a website so potential customers can find them online. Some small business owners try to build their own websites, while others reach out to local web design agencies to build them a website. What they may not realize is that without SEO work by an SEO company, there is a high likelihood that their new website will not show up in search engine results and therefore no one will be able to find it.
You don’t have to hire an-in house SEO expert to get your company’s website to rank well. In fact, it would probably be a lot more cost effective to hire an SEO company to perform the SEO functions that will get your website to show up in search engine results.
So, what is SEO and how does an SEO company use it to help small businesses?
SEO stands for Search Engine Optimization. Essentially, it is the work involved in optimizing a website so that it shows up at the top of organic search engine results. Organic are the unpaid listings that appear below paid Google Ad listings and Google map listings. In order to be of use for the business, the business website should ideally show up in the first three Google map placements and/or in the top three organic listings.
Google and other search engines want to make sure that they provide the best search engine results to their users. In order to do that, they crawl and scan websites for topics and keywords that match the search query. They award higher search rankings to those that have relevant content and fast websites that are easy to navigate.
SEO work involves ensuring that a website has the things that search engines are looking for, including relevant content and keywords. They will also look at factors like improving site-speed and the number of backlinks* to your site. Businesses benefit from work done by the best SEO company in two ways. 1. They will increase traffic to their website and 2. Once the lead is on the website, they will be more likely to stay and contact the business because the site loads quickly and they find the content they were looking for, which builds trust.
*A backlink is a link on another site that links back to your website. Backlinks can make a huge difference in a website's ranking in search engine results.
When looking for an SEO company you will want one that is experienced in all three elements of SEO:
- Content marketing such as blog posts and How-to Guides
- On-page SEO such as title tags and meta descriptions
- Off-page SEO such as backlinks and social media posts
SEO is extremely important to a business’ success and with so many factors affecting it, it’s vital to hire the right SEO company that can help get your site to the top of the SERPs. Understand that it can take months of work to achieve your goals but if you stick to it, you should be able to gain the site traffic you need to grow your business and compete in even the most difficult markets.
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