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Sep 4, 2020 1:43:22 PM

What Does a HubSpot Developer Do?

Today’s business owners know they need a great website that leads potential clients through the buyer journey, a social media presence to convey their brand and communicate with customers and a way to show authority in their niche so search engines will rank them well on search engine results pages. The problem for most business owners, however, is that they have no idea how to accomplish these things; for some it’s that they don’t have the time. Another challenge faced by many small businesses and start-ups is that budget constraints can be limiting. This is where finding the right digital marketing agency to help comes into play. The trick is to find an agency that understands your vision, can provide up-to-date advice for your needs and can carry it all out within your budget.

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Jul 24, 2020 1:12:31 PM

What’s the Connection Between CRM and Digital Marketing?

A business’ online presence has been important for at least the last decade but today, with more people stuck at home and nervous about shopping in stores due to the Coronavirus, the importance of digital sales cannot be overstated. Second to digital marketing and digital sales are the relationships that businesses build and manage. More and more businesses are investing in customer relationship management (CRM) applications and strategies in order to better their ability to interact with and adjust their responses to their customers. A CRM is a set of applications that a business uses to manage their customer data from across different communication channels such as live chats, emails and phone calls. Data collected may include personal information, purchase history and preferences, complaints or concerns, and keyword patterns. The CRM allows managers to review the data from interactions with their customers in real-time, which means businesses can react to it quickly to adjust their customer relationship methods as needed.

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Jun 19, 2020 4:28:37 PM

Top 10 Skills of a Great Digital Marketing Project Manager

Digital marketing is a type of marketing that uses the internet, devices with online access, websites, web content and social media platforms to market products and services to customers and increase brand awareness and loyalty. Digital marketing services take on many forms from web design, blogging and social media posting, to SEO, optimization and digital advertising.

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May 29, 2020 2:16:38 PM

10 Things I Learned from Hubspot Sales Lion Bootcamp

Wow! What a couple of months it has been. I heard about the Pipeline Generation Bootcamp and it interested me but I wasn't sure what I would get out of it. Well, I am so thankful that I did because it has changed my entire outlook on how to grow my agency through digital sales.

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Apr 10, 2020 1:22:33 PM

Top 5 Digital Marketing Priorities During Coronavirus

There is no doubt that Coronavirus is wreaking havoc on our physical and mental health, wrecking travel plans and keeping us from visiting with our friends and extended family. It’s also having a devasting impact on the economy and unemployment rate as some businesses are forced to shut down and others are losing revenue as their clients cancel orders. But this isn’t the time to give up. We know that stay at home orders won’t last forever and we hope to see businesses thriving again as soon as possible.

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Jan 10, 2020 7:36:40 AM

Top 3 Reasons to work with a Digital Marketing agency

Today, pretty much every business requires a strong online presence to be successful and to grow their market share. Businesses have known the importance of having a website for years but now they are realizing that there is a lot more involved in getting their website to show up at the top of Search Engine Results Pages (SERPs) and getting people to click on their link. The problem is that a small business owner is likely an expert on the product or services they are selling and not on digital marketing, which is required to increase SERP rankings and click throughs.

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Nov 19, 2019 7:37:53 AM

Top 5 Benefits of a Web Development Partnership

Full-service marketing agencies offer web development as part of their digital marketing services. Some large agencies have in-house development teams to handle this work while others choose to outsource web design in a web development partnership. An agency partner can be particularly beneficial to smaller marketing agencies or to agencies who wish to focus on their primary areas of expertise and leave web development to the web design specialists.

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May 9, 2019 7:42:11 AM

Website Redesign Project for Softwired

Our Own Web Design Project

Last year I started feeling like our company website was looking outdated. I've been having updates done on it to keep it current for content but it has gradually degraded and now reached the point where a rebuild was necessary.

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