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In today’s business environment, business owners need to be savvy about building their online presence through internet marketing, digital advertising, SEO and content strategy. If your head is spinning just reading that list, you’re not alone. It's hard enough to figure out what each of these things is, let alone figure out if you can handle the tasks internally, or what is a reasonable cost to pay for outsourcing the work. In this article, we discuss how much does internet marketing cost?

How much does internet marketing cost?

If you look for internet marketing services you will find a wide range of pricing structures. Costs tend to vary based on business needs, the expertise of the service provider and also by the size of the business. Internet marketing firms may charge anywhere from a few thousand to millions of dollars for their services; services for a small business are usually much less than they are for large businesses. At Softwired, our approach is to provide the best value for each particular business at the stage of marketing they’re in.

What should be included in digital marketing services?

We start by sharing information about your internet marketing options to make sure you are aware of the effectiveness of each step and so we can create an effective strategy for your campaign. Using the flywheel method, we can increase attraction, engagement, and conversions. We'll reduce churn rate, and retain more customers.

A true comprehensive internet marketing plan should start with an in-depth analysis to determine where your gaps and insufficiencies exist. Next, we build a plan to close any gaps or insufficiencies. Finally, we execute the plan by running optimized campaigns and refining the processes.

I've broken this down into some simple fundamental cost breakdowns for us but the prices and services can vary widely between marketing firms.

Every business needs a functional, optimized website:

  • A professional website built by an experienced web designer - $2000+
  • Web content that is optimized for search engines and reader usability - $2000+
  • Graphics, logos, and other artwork - $2000+

Of course, every project we take on is different because clients may already have logos and artwork. A client may even be proficient enough to write their own content and have it proofread by our team. This is actually preferable to keep the content relevant and current.

Next comes content marketing:

  • Ongoing blogging that is optimized for search engines for indexing the posts properly - about 1.5 hours per post
  • Landing pages, calls to action graphics, and email capturing strategies - hourly
  • Email marketing campaigns - hourly (can be client managed)
  • Lead nurturing strategies - hourly

Digital sales and customer management:

  • Sales coaching - hourly
  • CRM setup, analysis, and management - hourly
  • Closed loop reporting and analysis - hourly

The best way to get started is from a top down approach. Start with a professionally designed website but specify your budget in advance. That way you won't use up all your money on aesthetics and have nothing left for the rest of your internet marketing needs.

Hourly rates vary widely but you can expect to pay between $100 to $150 per hour for this level of expertise.

Work with an experienced web design agency

Softwired provides digital marketing solutions for our clients and partner agencies. We’ve got you covered for web design, SEO, local online presence and optimization, digital marketing, digital sales, and digital advertising. Whether you’re interested in a silent partnership or a referral program, web design only or more; we have the experience you need to get the job done right.

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Topics: Internet Marketing, SEO, Inbound Marketing, Content Marketing, Consulting, web design

Tony Sova

Written by Tony Sova

Owner of Softwired, a web design, SEO, and Inbound Marketing firm.