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It's hard enough to figure out what internet marketing is let alone sift through all the information to find the best value and determine the answer to the question:

seo internet marketingHow much internet marketing cost?

The answer to this question is difficult to answer because firms charge anywhere from a few thousand to millions of dollars.  Our approach is to provide the best value for each particular business and the stage of marketing.  

The first step is to make sure you are aware of the effectiveness of each step and strategy for any campaign.  The sales funnel is a very specific pipeline of how to attract leads and convert to customers.  If the pipeline is broken anywhere, well, we all know what happens with broken pipes!

So a true comprehensive internet marketing plan should include ALL parts of the sales funnel process.

I've broken this down into some simple fundamental cost breakdowns for us but the prices and services can vary widely between marketing firms.

Starting from the top of the funnel:

  • A professional website built by an experienced web designer - $2000+
  • Web content that is optimized for search engines and reader usability - $2000+
  • Graphics, logos, and other artwork - $2000+
Of course every project we do is different because clients may already have logos and artwork.  A client may even be proficient enough to write their own content and have it proofread by our team.  This is actually preferable to keep the content relevant and current.
For the middle of the funnel:
  • Ongoing blogging that is optimized for search engines for indexing the posts properly - about 1hr per post
  • Landing pages, calls to action graphics, and email capturing strategies - hourly
  • Email Marketing Campaigns - hourly (can be client managed)
  • Lead nurturing strategies - hourly
For the bottom of the funnel:
  • Sales coaching - hourly
  • CRM setup, analysis, and management - hourly
  • Closed loop reporting and analysis - hourly
The best way to get started is from a top down approach.  Start with a professionally designed website but specify your budget in advance.  That way you won't use up all your money on aesthetics and have nothing left for the middle or bottom of the funnel!
Hourly rates vary widely but you can expect to pay between $100 to $150 per hour for this level of expertise.
 

Topics: Inbound Marketing, SEO, Internet Marketing, Consulting, Content Marketing, web design

Tony Sova

Written by Tony Sova

Owner of Softwired, a web design, SEO, and Inbound Marketing firm.