Did you feel the ground shift recently? Google has been warning of this day coming and it is now here.
This year Google started a new process: when a web user visits a website that doesn't have SSL encryption, a warning is displayed. The problem is that most people don't know what website SSL even is and what the warning means. In the mean time, the warning message has been wreaking havoc for web developers. Clients are calling panic stricken that there is something wrong with their website. I see this as another example of how Google will disrupt its own SEO industry for monetary gain. This shift in thinking isn't necessary or even urgent. The information presented by its very nature is misleading and makes it difficult for internet marketing companies to manage.