When we talk about inbound marketing we mean the process of attracting leads to your website with relevant content and then nurturing their needs through the sales funnel until they become a paying customer. The first step in inbound marketing is creating relevant content on a regular basis and the best way to do that is by setting up a blog. As HubSpot designers, our agency partners have access to a great blogging platform. The second step in inbound marketing is to capture leads having readers click on a Call to Action (CTA) button that leads to a landing page. The third step is to create a contact form linked from a button on the landing page that allows the business to gather more information about the potential lead. One of the best things about choosing the HubSpot platform for blogging, landing pages and forms is that it allows business owners to analyze performance so they know what content is driving traffic and what content should be edited.Read More
Many small business owners struggle to come up with blog post ideas. The goal should be to create a list of blog post titles that can be elaborated into relevant content for your business and target customers. As a bonus, you won’t be drawing a blank when you sit down to write a post. The best way to create a great blog post title list is to build it over time. “You need to give your mind time to work on ideas while you’re doing something else” said John Cleese in his Content Marketing World keynote. As you see relevant information, you can add notes, quotes or images to the corresponding titles on a Google document or Evernote. Google documents and Evernote are both great tools for sharing content with colleagues, employees or marketing agencies who may be handling your blog. On that note, setting up a meeting with your colleagues/employees to brainstorm topics together can be a great way to create a blog post title list.Read More
We administer a lot of WordPress websites and I've noticed that there is an increase in the number of comment spam of a different fashion. These comments look like this:
"Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword...."Read More
So you've found that by blogging about your business is good for SEO and Internet Marketing, great! This is the first step to getting your inbound marketing campaigns started. However, there are some thing you should know and some methods to employ to optimize your posts for effectiveness and get the most reach.Read More
If you are blogging for SEO organic traffic and getting your content shared it's critical that you write your posts around the best blog topics. The keywords should be not too competitive and are actually what searchers are using to find the information you are writing about. By doing this correctly your post will be seen and possibly clicked on by many more people than simply writing about anything you may think up.
The best tool on the planet is Google Adwords keyword tool. This is a free tool by Google to help determine your Adwords campaigns if you are paying for ads.Read More
Businesses may be confused about the sudden need for digital marketing to grow their business. After all, they’ve been hearing for years about the urgency of optimizing their website through search engine optimization. But like many things, the internet evolves over time because online users change their behavior and search engines (mainly Google) change the rules for how they rank websites in search engine results.
In this article we present a basic guide on how to get started navigating this new online world through the use of digital marketing strategies.