When we talk about inbound marketing we mean the process of attracting leads to your website with relevant content and then nurturing their needs through the sales funnel until they become a paying customer. The first step in inbound marketing is creating relevant content on a regular basis and the best way to do that is by setting up a blog. As HubSpot designers, our agency partners have access to a great blogging platform. The second step in inbound marketing is to capture leads having readers click on a Call to Action (CTA) button that leads to a landing page. The third step is to create a contact form linked from a button on the landing page that allows the business to gather more information about the potential lead. One of the best things about choosing the HubSpot platform for blogging, landing pages and forms is that it allows business owners to analyze performance so they know what content is driving traffic and what content should be edited.Read More
Attract Clients with a Commercial Real Estate Funnel
With the understanding that today most real estate prospects start out as unknown website visitors we know that real estate companies must stand out online in order to attract new clients. Real estate firms can win in a competitive market by building an effective commercial real estate funnel that converts traffic into qualified leads. There are several steps involved in attracting web traffic and converting unique visitors into paying real estate customers.Read More
Your search engine optimization has slowed down and maybe stopped generating website leads. Guess what? This is happening all over the board for a very specific reason.
Things are changing quite rapidly in the world of search engine optimization and lead generation. The techniques used just a few years ago are becoming less effective. Buyer behavior is changing rapidly and along with that search engine optimization (SEO) is too.
Before we dive into why this is, we need to understand how things have evolved.Read More