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Skyscraper Technique for SEO

Posted by Tony Sova

Jul 15, 2016 7:45:58 AM

The skyscraper technique for SEO has to do with how you get other websites to link to your blog or create "backlinks".  This is a fairly new type of link building and is becoming more frequent.  The idea is fairly simple once you understand it.

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Topics: SEO

The Future of Search Marketing Agencies

Posted by Tony Sova

Jun 13, 2016 7:42:27 AM

I just finished reading a great article about the Future of Search Marketing or SEM and was inspired to follow up with what I see from an Inbound Marketing perspective. The article actually talks about how search marketing agencies are dying and why this is happening. The irony of the post is after reading how agencies are dying there's a call to action to attend the Search Marketing Expo in Seattle. Wait! What? Didn't you just tell me not to be a search marketing agency?

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Topics: SEO

You Have Website Malware!

Posted by Tony Sova

May 9, 2016 3:21:20 PM

 

You have website malware and now you are getting listed on search pages with a warning that visiting your website may harm someone's computer.  On top of that when you try to visit your website you get the following type of message:

YIKES! This is the message that strikes fear into every business owner who relies on their website for their business.  It's almost impossible to get past the message without finding another link.

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Topics: SEO, website

Optimize Your Website with Metadata Descriptions

Posted by Tony Sova

Mar 24, 2016 10:00:00 AM

Optimizing your website for search engines or SEO is really not that hard to understand or perform once you understand the basic concepts.  The reason it seems hard is that there is a lot of technical jargon and so called experts in the industry.  Well, I'm here to debunk the myths that SEO is hard and that you need to pay an expert to get it done.

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Topics: SEO

10 Steps To Create a Business Blog

Posted by Tony Sova

Mar 18, 2016 9:05:43 AM

Creating a business blog is important for many things.  One reason is for internet marketing, especially if you are using an Inbound Marketing strategy.  It's important to blog consistently, like going to the gym a couple of times a week.  It's good for you.

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Topics: SEO, Blog

Keyword Research for Content Marketing Optimization

Posted by Tony Sova

Feb 10, 2016 11:00:00 AM

Keyword research is a critical part of content marketing and may be one of the most overlooked.  I see a lot of blogging and content marketing these days but with no clear direction.

Writing for topics that people are looking for is important to get found by search engines.  There are many free tools to figure out which topics are the most searched and which ones don't get any traffic.  Once you understand the process you'll be able to boost your blog's performance.

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Topics: SEO, Content Marketing

How Online Marketing Works

Posted by Tony Sova

Jan 27, 2016 8:31:19 AM

Internet Marketing or Online Marketing is the newest and fastest moving form of marketing today.  With the changing landscape of the internet we find new innovations and methods being created every day.  Marketing for your business or organization via the internet is very difficult to understand initially.

Understanding complex systems requires that we break it down into small bite size pieces and then explain how each piece works.  Just like a car engine or computer, the smaller peices are easier to explain.  Once each piece is explained we can then put all the pieces back together and hopefully will form a complete understanding of the system.

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Topics: Internet Marketing, SEO

How SEO Helps With Internet Marketing

Posted by Tony Sova

Jan 21, 2016 12:48:09 PM

Search Engine Optimization (SEO) is a very important part of your internet marketing strategy.  There has always been a lot of confusing around this topic and once you understand the basics you can see how these things fit together.

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Topics: Internet Marketing, SEO

5 Things You Can Do to Improve Local Search Results

Posted by Tony Sova

Jan 14, 2016 8:40:51 AM

Local Search is when online visitors are looking for a local business for services.  It is done simply by searching online via a search engine for something like a local plumber.  You can simply type in "Plumber {your city}" and see the results.  In the middle of the page will be a map which will have pins on it and a list to the side of what search engines think you are looking for.

So how do we improve your position on this list?

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Topics: SEO, Local Search

Local Search Engine Optimization Services

Posted by Tony Sova

Jan 7, 2016 8:48:13 AM

Local SEO is probably the easiest and most overlooked way to optimize your business for search engines.  Google made a major change to the way local business show up in the "local pack" in 2014.  Google My Business came out with a brand new interface and somewhat intuitive way to update your business info.

Local Search Engine Optimization Services consists of:

  • Setting up Google My Business and optimization
  • Syncing online directories with your NAP (name address phone)
  • Opimizing your website for Local SEO (website structure)
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Topics: SEO, Local Search

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