Softwired Blog

Millions of websites are built on the WordPress platform all around the world. In fact, as of 2020, WordPress is powering 35% of the internet. When a website is brand new it should, in theory, have all updated plugins and security features installed. But what happens after the website is built and several months have passed? Website owners need a plan in place for who will update security plugins, prevent and handle website crashes and hackers, fix unresponsive websites, and ensure that they can edit the website as needed. All of these issues can be addressed through WordPress support.

If you’re thinking about forming a web design partnership with a web design agency partner or a freelance design partner because you need help with web engineering tasks, there are many things to consider. For one, what is the difference between a freelance web design partner and an agency partner and which one will be a better fit for your business?

Engineering WordPress systems for web design is a highly complex process requiring expertise on many levels. It's a common misunderstanding the WordPress isn't a great platform because of the poor quality displayed on some WordPress websites. Nothing could be further from the truth and I'm here to debunk this belief.

Websites range from small and simple to large and complex because the needs and budget of each business varies greatly. Web design agencies generally offer three or more web design pricing packages to suit the needs of their potential clients. Your budget and needs will have you considering factors like the level of customization, e-Commerce, newsletter and event calendar integration, and chatbot setup. No matter what web design package makes sense for your business, each package should ensure that you end up with a high-quality website built to generate traffic and leads to your business using responsive web design. It should also be SEO optimized, compatible across web browsers, and convey your brand and message through a great user experience – including quick loading speed.

As a small business owner, you may be wondering what is SEO and how it could help your business? Pretty much every business owner going into 2020 knows that they need a website so potential customers can find them online. Some small business owners try to build their own websites, while others reach out to local web design agencies to build them a website. What they may not realize is that without SEO work by an SEO company, there is a high likelihood that their new website will not show up in search engine results and therefore no one will be able to find it.

Today, pretty much every business requires a strong online presence to be successful and to grow their market share. Businesses have known the importance of having a website for years but now they are realizing that there is a lot more involved in getting their website to show up at the top of Search Engine Results Pages (SERPs) and getting people to click on their link. The problem is that a small business owner is likely an expert on the product or services they are selling and not on digital marketing, which is required to increase SERP rankings and click throughs.

If designing your own website is out of the question because you don’t have the time or the expertise or you tried a do-it-yourself website platform with disastrous results; you may be thinking about finding a web design agency to help you. On the business-to-business side, digital marketing agencies may be looking to hire the right web design agency partner to help them design websites for their clients. But how does anyone know which web design agency to hire?

Full-service marketing agencies offer web development as part of their digital marketing services. Some large agencies have in-house development teams to handle this work while others choose to outsource web design in a web development partnership. An agency partner can be particularly beneficial to smaller marketing agencies or to agencies who wish to focus on their primary areas of expertise and leave web development to the web design specialists.

Website platforms are usually a bad idea.  To give up ownership of your website for what appears to be a less expensive alternative is one of the biggest cons around in the industry.  There are plenty of examples like Wix, Weebly, and Squarespace.  You can find ecommerce platforms like Shopify or Big Commerce.  Well I'm here to pull back the curtain folks, in the long run you are paying more for less and in the end, end up with nothing.

If you have a digital marketing agency with a range of clients looking for small, medium, or large websites then you know that finding a great web design agency partner can be vital to your success. You may have attempted to work with freelancers in the past who have let you down. If your clients need great responsive websites ready to convert their site visitors into leads, finding an experienced web design partner to help support your business can be a lifesaver.