Digital marketing is an important part of a company’s marketing plan and has been for some time. It uses the internet and online based digital technologies such as smartphones, tablets and desktop computers and digital platforms such as Twitter to promote a company’s products and services.
SEO and Social media are a part of modern life. As a business owner with a website, you should be using SEO (Search Engine Optimization) to improve your rankings results on search pages for relevant topics. You should also be using one or more social media platforms to build your brand, draw traffic to your website, advertise your sales, and communicate relevant information to your followers. Consumers are affected by SEO every time they search for something on a search engine, whether they realize it or not. According to the Pew Research Center, 70 percent of Americans now use at least one social media platform to connect with others, interact with businesses and share and receive information. The bottom line is that SEO and social media should work together to be most effective. The question is how to use social media and SEO to increase your rankings?
Search Engine Optimization, more commonly referred to as SEO, requires an understanding of how to identify your audience, industry and user intent, how to implement link building and how to conduct keyword research, analytics and reporting, mobile SEO and technical SEO. Businesses will want to hire an SEO company with experience in all aspects of SEO. One thing that many small business owners may not have heard of is footprints in SEO. In reality there are good footprints and bad footprints in SEO and we’re going to dive into what they are in this post.
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I'm taking myself and my company through the Hubspot training program to learn more about internet marketing. I now have my blog set up and will be publishing posts to share my own marketing experience as well as more about what I’m learning for all my clients who follow. I can’t believe how much I have learned about why SEO is dead, the sales funnel and buyer personas in just the first week. Today I want to focus on SEO (Search Engine Optimization), which is the process of tailoring your website and web content to improve a website’s unpaid (organic) search results. Improved search results should translate to more quality and quantity web traffic to the website, giving the business the opportunity to earn customers.
Millions of websites are built on the WordPress platform all around the world. In fact, as of 2020, WordPress is powering 35% of the internet. When a website is brand new it should, in theory, have all updated plugins and security features installed. But what happens after the website is built and several months have passed? Website owners need a plan in place for who will update security plugins, prevent and handle website crashes and hackers, fix unresponsive websites, and ensure that they can edit the website as needed. All of these issues can be addressed through WordPress support.
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If you’re thinking about forming a web design partnership with a web design agency partner or a freelance design partner because you need help with web engineering tasks, there are many things to consider. For one, what is the difference between a freelance web design partner and an agency partner and which one will be a better fit for your business?
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Engineering WordPress systems for web design is a highly complex process requiring expertise on many levels. It's a common misunderstanding the WordPress isn't a great platform because of the poor quality displayed on some WordPress websites. Nothing could be further from the truth and I'm here to debunk this belief.
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Websites range from small and simple to large and complex because the needs and budget of each business varies greatly. Web design agencies generally offer three or more web design pricing packages to suit the needs of their potential clients. Your budget and needs will have you considering factors like the level of customization, e-Commerce, newsletter and event calendar integration, and chatbot setup. No matter what web design package makes sense for your business, each package should ensure that you end up with a high-quality website built to generate traffic and leads to your business using responsive web design. It should also be SEO optimized, compatible across web browsers, and convey your brand and message through a great user experience – including quick loading speed.
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As a small business owner, you may be wondering what is SEO and how it could help your business? Pretty much every business owner going into 2020 knows that they need a website so potential customers can find them online. Some small business owners try to build their own websites, while others reach out to local web design agencies to build them a website. What they may not realize is that without SEO work by an SEO company, there is a high likelihood that their new website will not show up in search engine results and therefore no one will be able to find it.
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Today, pretty much every business requires a strong online presence to be successful and to grow their market share. Businesses have known the importance of having a website for years but now they are realizing that there is a lot more involved in getting their website to show up at the top of Search Engine Results Pages (SERPs) and getting people to click on their link. The problem is that a small business owner is likely an expert on the product or services they are selling and not on digital marketing, which is required to increase SERP rankings and click throughs.
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