A domain name is simply your website name and the address where Internet users can access your website. We use IP addresses - which are a series of numbers - to identify individual computers. Because it is hard for people to remember a long string of numbers, domain names were developed and are used to identify entities on the Internet.
A business should carefully choose their domain name for both branding and marketing purposes. In some cases, the company’s name will already be taken as a domain and they will have to choose an alternate name instead. For example, if a business is called Spartan Donuts but www.spartandonuts.com is taken, then they may need to add another word or dash to make it work. For example, www.spartan-donuts.com or www.spartandonuts.bellingham.com.