Your search engine optimization has slowed down and maybe stopped generating website leads.  Guess what? This is happening all over the board for a very specific reason.

Things are changing quite rapidly in the world of search engine optimization and lead generation. The techniques used just a few years ago are becoming less effective. Buyer behavior is changing rapidly and along with that search engine optimization (SEO) is too.

Before we dive into why this is, so we need to understand how things have evolved.

Did you feel the ground shift recently? Google has been warning of this day coming and it is now here.

This year Google started the process where when a web user visits a website that doesn't have SSL encryption, a warning would be displayed. The problem is that most people don't know what website SSL even is and what the warning means. In the mean time, the warning message has been wreaking havoc for web developers. Clients are calling panic stricken that there is something wrong with their website. I see this as another example of how Google will disrupt its own SEO industry for monetary gain. This shift in thinking isn't necessary or even urgent. The information presented by its very nature is misleading and makes it difficult for internet marketing companies to manage.

Online funnels seem to be the new buzzword in the internet marketing world. This terms gets thrown around a lot but what does it really mean?

An online sales funnel is a representation of the buyer journey through your website. It looks like a funnel because you will lose visitors through the nurturing process. This is actually a good thing because it automatically filters out the bad fits for you. You save time by automating the process instead of chasing down bad leads. So you start at the top with lots of people and filter it down to the best candidates.

Every year Google introduces new rules and feautures for Search Engine Optimization (SEO). While it was officially introduced at a developer conference in 2010, Google's PageSpeed tool really took off in 2016 along with a number of other changes and adjustments to basic SEO strategy.

The popularity of WordPress has created an enormous amount of work to keep business websites safe and secure. Since the software used is free, it is visible to any developer and open to hackers who want to take over your website for their own purposes. There are many reasons why you need WordPress Support to keep your website optimized and safe.

The rules of on-page SEO and optimization keep evolving. Long gone are the days when we could manipulate Search Engine Result pages (SERPS) with link-building. In 2017 we are saying goodbye to optimizing blog posts and web content around one keyword and moving toward answering searchers questions with relevant, related sentences and keywords.

If you have a newer or small business you are probably wondering how to get customers from the internet and build your business online marketing. This is also called digital or internet marketing. The concepts can be very complicated to learn and understand, made harder because the rules - controlled by search engines - are constantly changing.  However, getting started and learning the basics can be very easy.

The rate of change in technology, social media and online marketing trends is staggering. From year to year ideas may be thrown on their head and concepts may develop rapidly; what worked to attract and convert customers last year may not the next.

Top 5 online marketing trends that will lead to inbound marketing strategies

The world of search engine optimization (SEO) has changed drastically in just the last few years. Keeping up with the changes is a challenge even for an agency like ours. For the average business owner it is almost impossible.

OLD SEO vs NEW SEO

Consumer search behavior has changed dramatically over the years. This is partly due to increasing familiarity with how to get the search results we want and partly due to the changes in the way that search engines are designed to produce and rank search results.