Softwired Blog

Every business these days needs a strong web presence to gain new customers and the way we achieve that is through digital marketing and Search Engine Optimization (SEO). If you are not getting the results you want from your website, it may be time to perform an SEO audit. SEO audits are used to understand how well your SEO work compares to best practices. The audit is also the first step to creating a game plan for improving your organic search performance with measurable results like improving your Search Engine Results Page (SERP) rankings for desired keywords. If an owner attempts to fix issues without really knowing what’s wrong, it can lead to unnecessary or unhelpful changes.

There are many situations where we need to work in teams of two or more people. Over the years, most of us have probably experienced the pleasure and sense of satisfaction that comes with working on an effective team and the frustration and ill will that can come with working on a bad team. We believe that building trust, setting expectations and effective communication are the three most important factors of a successful team.

When we form an agency partnership, we know that effective team communication – both with our internal team and with our partners - is vital to the success of the project.

Local business SEO is an important tool for small businesses. Research shows that 46 percent of all Google searches are seeking local information. Local SEO work is the best way to ensure that a business website will appear in search engine results to drive more visitors to your site and your storefront. But, what does Local Business SEO work involve?

Today’s business owners know they need a great website that leads potential clients through the buyer journey, a social media presence to convey their brand and communicate with customers and a way to show authority in their niche so search engines will rank them well on search engine results pages. The problem for most business owners, however, is that they have no idea how to accomplish these things; for some it’s that they don’t have the time. Another challenge faced by many small businesses and start-ups is that budget constraints can be limiting. This is where finding the right digital marketing agency to help comes into play. The trick is to find an agency that understands your vision, can provide up-to-date advice for your needs and can carry it all out within your budget.

Technology and web development trends change all the time. If you’re a business looking to form a relationship with an agency partner to support your web development and digital marketing needs, you will want to make sure they have the skills to support you in 2020. These skills include HTML, CSS, CSS reprocessing, testing and de-bugging, responsive web development, JavaScript, version control and programming.

At least 37% of the world’s websites are built on the WordPress platform. It’s an extremely popular option for small to mid-sized businesses, especially. As a result, there are a lot of business owners looking for professional support for their WordPress websites. When looking for WordPress support services, it’s important to understand why you need support in the first place, identify your specific needs and find a WordPress expert who provides these services at a cost you can afford.

A business’ online presence has been important for at least the last decade but today, with more people stuck at home and nervous about shopping in stores due to the Coronavirus, the importance of digital sales cannot be overstated. Second to digital marketing and digital sales are the relationships that businesses build and manage. More and more businesses are investing in customer relationship management (CRM) applications and strategies in order to better their ability to interact with and adjust their responses to their customers. A CRM is a set of applications that a business uses to manage their customer data from across different communication channels such as live chats, emails and phone calls. Data collected may include personal information, purchase history and preferences, complaints or concerns, and keyword patterns. The CRM allows managers to review the data from interactions with their customers in real-time, which means businesses can react to it quickly to adjust their customer relationship methods as needed.

As a project manager I have seen projects run smoothly and others run into roadblocks; often from issues that are out of anyone’s control. Either way, there are many choices to be made along the way for a successful website redesign project. Best efforts by the client and the design and development teams to keep the project moving forward are sometimes thwarted by unforeseen issues. These problems can force a workaround, a delay in the deliverable or even a cancellation of the project.

Local business SEO is important for any business with a bricks and mortar location in a given city or town. Yes, even the mom and pop shop that’s been around forever needs to work on local business SEO. You see, all businesses with a physical storefront need to have an online presence these days. Local business SEO is a series of tools used by digital marketers to help local businesses build their customer base and convert web visitors to customers (conversions).

Digital marketing is a type of marketing that uses the internet, devices with online access, websites, web content and social media platforms to market products and services to customers and increase brand awareness and loyalty. Digital marketing services take on many forms from web design, blogging and social media posting, to SEO, optimization and digital advertising.