Softwired Blog

Full-service marketing agencies offer web development as part of their digital marketing services. Some large agencies have in-house development teams to handle this work while others choose to outsource web design in a web development partnership. An agency partner can be particularly beneficial to smaller marketing agencies or to agencies who wish to focus on their primary areas of expertise and leave web development to the web design specialists.

Website platforms are usually a bad idea.  To give up ownership of your website for what appears to be a less expensive alternative is one of the biggest cons around in the industry.  There are plenty of examples like Wix, Weebly, and Squarespace.  You can find ecommerce platforms like Shopify or Big Commerce.  Well I'm here to pull back the curtain folks, in the long run you are paying more for less and in the end, end up with nothing.

If you have a digital marketing agency with a range of clients looking for small, medium, or large websites then you know that finding a great web design agency partner can be vital to your success. You may have attempted to work with freelancers in the past who have let you down. If your clients need great responsive websites ready to convert their site visitors into leads, finding an experienced web design partner to help support your business can be a lifesaver.

Successful businesses have carefully planned marketing strategies that respond to current consumer behavior and to the behavior of their target market(s). With access to websites, social media pages and online reviews at their fingertips, consumers are doing a lot of independent research before choosing a company from which to make a purchase.

Web design is one of those magical jobs that marries creativity and design skills with technical skills into a potentially well-paying career. If you have a background in design, online marketing and/or programming, like working with people and have the aptitude to learn any of the areas you don’t yet have expertise in then you have the potential to earn a living as a web designer.

Whether business-to-business or business-to-consumer, businesses need a strong web presence that translates across platforms in order to succeed. Mobile usage has exploded over the last decade and is expected to continue in an upward trend. According to statista.com, there are now more than 207 million smartphone users and mobile usage represents 63.4% of all internet usage. With this reality in mind, search engines such as Google have created guidelines for websites to implement in order to be included in mobile searches.

Our Own Web Design Project

Last year I started feeling like our company website was looking outdated. I've been having updates done on it to keep it current for content but it has gradually degraded and now reached the point where a rebuild was necessary.

Web design is all about how users (people) interact with your website. Our work revolves around events such as scrolling or clicking on buttons. What happens when your mouse hovers over something? What happens after a set amount of time?

The local SEO business model means what does a business model look like for using local search engine optimization.  Over many years we've built and tested various models and have found many misconceptions about how this works.