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Nov 20, 2020 4:28:00 PM

5 Things You Should Do When Moving a Website to a New Domain

A domain name is simply your website name and the address where Internet users can access your website. We use IP addresses - which are a series of numbers - to identify individual computers. Because it is hard for people to remember a long string of numbers, domain names were developed and are used to identify entities on the Internet.

A business should carefully choose their domain name for both branding and marketing purposes. In some cases, the company’s name will already be taken as a domain and they will have to choose an alternate name instead. For example, if a business is called Spartan Donuts but www.spartandonuts.com is taken, then they may need to add another word or dash to make it work. For example, www.spartan-donuts.com or www.spartandonuts.bellingham.com.

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Nov 13, 2020 3:07:51 PM

What’s a WordPress Upgrade and Why You Need to Do It

If you’re a small business owner, there’s a good chance that your business website is powered by WordPress. Now that you’ve made the investment for a great website, you may think you can sit back and let it work. But, like all technology, it will need to be updated and even upgraded from time to time to ensure that it continues to perform at its best. In this article we’re going to take a look at what is a WordPress upgrade and why you will need to do them.

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Nov 6, 2020 2:56:00 PM

How Much Does Internet Marketing Cost?

In today’s business environment, business owners need to be savvy about building their online presence through internet marketing, digital advertising, SEO and content strategy. If your head is spinning just reading that list, you’re not alone. It's hard enough to figure out what each of these things is, let alone figure out if you can handle the tasks internally, or what is a reasonable cost to pay for outsourcing the work. In this article, we discuss how much does internet marketing cost?

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Nov 1, 2020 9:00:00 AM

5 Big Reasons You Shouldn't Use Wix, Weebly or Squarespace to Build your Website

Recently I was asked why you shouldn't use Wix, Weebly or Squarespace to build your website. It seems like a pretty good deal as they sell you on the easy interface for dragging and dropping your content where you want it to go. It's cheap too, with low monthly fees. What they're not telling you is that there are problems with this approach.

Over the years we've helped quite a few businesses move their websites off of these platforms. The simple reason was their experience wasn't very good and they ended up with a bad website.

Here are the top 5 reasons you shouldn't use Wix, Weebly or Suarespace to build your website:

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Oct 30, 2020 3:41:25 PM

What’s the Difference Between Web Hosting and WordPress Hosting?

WordPress now powers more than one third of all websites on the internet. Millions of small businesses around the world, turn to WordPress themes when they need a new website. But once the new website is built, it will need to be hosted and supported. Many business owners don’t know what that means, let along which option is their best choice. One thing to know is that a WordPress site doesn’t usually need WordPress hosting to launch but it has its benefits. Today we’re going to discuss the difference between web hosting and WordPress hosting.

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Oct 23, 2020 5:55:52 PM

How Much Should Web Design Cost?

Websites come in all shapes, sizes, and investment levels. As a business owner, it may be difficult to figure out how much is reasonable to spend on a new website. If you go for the cheapest possible option, there’s a good chance that you won’t end up with a very attractive or functional website. It’s also extremely unlikely to be optimized properly for search engines. If you pay too much, on the other hand, you could end up with way more bells and whistles than you need and you won’t get a good return on your investment. With that said, many small business owners have no idea what a website and web design should cost. We’re going to take a look at price ranges and the factors that go into cost in this article.

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Oct 16, 2020 5:56:47 PM

What You need to Know about an SEO Audit

Every business these days needs a strong web presence to gain new customers and the way we achieve that is through digital marketing and Search Engine Optimization (SEO). If you are not getting the results you want from your website, it may be time to perform an SEO audit. SEO audits are used to understand how well your SEO work compares to best practices. The audit is also the first step to creating a game plan for improving your organic search performance with measurable results like improving your Search Engine Results Page (SERP) rankings for desired keywords. If an owner attempts to fix issues without really knowing what’s wrong, it can lead to unnecessary or unhelpful changes.

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Oct 9, 2020 1:05:00 PM

Why Do I Need My Website to be Responsive? Top 5 Reasons

What is Responsive Web Design and why do I need my website to be Responsive?

Responsive web design (RWD) is a new web design term coined by Ethan Marcotte that plans around prime viewing and usage on all types of devices so you can have one website that fits and functions on any device from PCs to tablets to smart phones. Specifically, web designers focus on highly functional reading and navigation while minimizing resizing, panning and scrolling. Mashable called 2013 the Year of Responsive Web Design so let’s find out what all the hype is about.

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Oct 9, 2020 12:56:00 PM

Top 5 Digital Marketing Strategies to Market Your Business Online

Businesses may be confused about the sudden need for digital marketing to grow their business. After all, they’ve been hearing for years about the urgency of optimizing their website through search engine optimization. But like many things, the internet evolves over time because online users change their behavior and search engines (mainly Google) change the rules for how they rank websites in search engine results.

In this article we present a basic guide on how to get started navigating this new online world through the use of digital marketing strategies.

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Oct 2, 2020 4:14:20 PM

Why Team Communication Is Important in an Agency Partnership

There are many situations where we need to work in teams of two or more people. Over the years, most of us have probably experienced the pleasure and sense of satisfaction that comes with working on an effective team and the frustration and ill will that can come with working on a bad team. We believe that building trust, setting expectations and effective communication are the three most important factors of a successful team.

When we form an agency partnership, we know that effective team communication – both with our internal team and with our partners - is vital to the success of the project.

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