Softwired Blog

If you’re a small business owner, there’s a good chance that your business website is powered by WordPress. Now that you’ve made the investment for a great website, you may think you can sit back and let it work. But, like all technology, it will need to be updated and even upgraded from time to time to ensure that it continues to perform at its best. In this article we’re going to take a look at what is a WordPress upgrade and why you will need to do them.

In today’s business environment, business owners need to be savvy about building their online presence through internet marketing, digital advertising, SEO and content strategy. If your head is spinning just reading that list, you’re not alone. It's hard enough to figure out what each of these things is, let alone figure out if you can handle the tasks internally, or what is a reasonable cost to pay for outsourcing the work. In this article, we discuss how much does internet marketing cost?

Recently I was asked why you shouldn't use Wix, Weebly or Squarespace to build your website. It seems like a pretty good deal as they sell you on the easy interface for dragging and dropping your content where you want it to go. It's cheap too, with low monthly fees. What they're not telling you is that there are problems with this approach.

Over the years we've helped quite a few businesses move their websites off of these platforms. The simple reason was their experience wasn't very good and they ended up with a bad website.

Here are the top 5 reasons you shouldn't use Wix, Weebly or Suarespace to build your website:

WordPress now powers more than one third of all websites on the internet. Millions of small businesses around the world, turn to WordPress themes when they need a new website. But once the new website is built, it will need to be hosted and supported. Many business owners don’t know what that means, let along which option is their best choice. One thing to know is that a WordPress site doesn’t usually need WordPress hosting to launch but it has its benefits. Today we’re going to discuss the difference between web hosting and WordPress hosting.

Websites come in all shapes, sizes, and investment levels. As a business owner, it may be difficult to figure out how much is reasonable to spend on a new website. If you go for the cheapest possible option, there’s a good chance that you won’t end up with a very attractive or functional website. It’s also extremely unlikely to be optimized properly for search engines. If you pay too much, on the other hand, you could end up with way more bells and whistles than you need and you won’t get a good return on your investment. With that said, many small business owners have no idea what a website and web design should cost. We’re going to take a look at price ranges and the factors that go into cost in this article.

Every business these days needs a strong web presence to gain new customers and the way we achieve that is through digital marketing and Search Engine Optimization (SEO). If you are not getting the results you want from your website, it may be time to perform an SEO audit. SEO audits are used to understand how well your SEO work compares to best practices. The audit is also the first step to creating a game plan for improving your organic search performance with measurable results like improving your Search Engine Results Page (SERP) rankings for desired keywords. If an owner attempts to fix issues without really knowing what’s wrong, it can lead to unnecessary or unhelpful changes.

There are many situations where we need to work in teams of two or more people. Over the years, most of us have probably experienced the pleasure and sense of satisfaction that comes with working on an effective team and the frustration and ill will that can come with working on a bad team. We believe that building trust, setting expectations and effective communication are the three most important factors of a successful team.

When we form an agency partnership, we know that effective team communication – both with our internal team and with our partners - is vital to the success of the project.