Real estate sales lead generation is easy to incorporate into your online sales funnels.  There are many different ways to generate leads although some of the most effective revolve around Inbound Marketing principles.

Attract Clients with a Commercial Real Estate Funnel

With the understanding that today most real estate prospects start out as unknown website visitors we know that real estate companies must stand out online in order to attract new clients. Real estate firms can win in a competitive market by building an effective commercial real estate funnel that converts traffic into qualified leads. There are several steps involved in attracting web traffic and converting unique visitors into paying real estate customers.

Real estate companies can drive traffic to their website by having an active commercial real estate blog. By posting articles about various topics related to your industry, you'll attract buyers and sellers who are looking for answers to their questions.

If the answer is “NO” to any of these questions you are losing customers to your competition! One of the best ways to keep your commercial real estate website updated and ranking in Google is to integrate MLS listings directly into your website.

Google is cracking down again on websites that aren't secure. What's coming in October of 2017 is more warnings and alerts when visiting a website that is not supporting HTTPS and is using HTTP. Converting to HTTPS can be difficult but there are some ways that are easier than others to get it done.

We have been working in the commercial real estate industry with one of our clients who wanted to upgrade their website. The process started out simple but became much bigger due to the lack of new technology that has been adopted in the industry.

Over the last year our company has been working on a system to develop better commercial real estate websites. It started with a small project and grew into a very large system that we have developed to give better user experiences and better SEO for broker websites.

Your search engine optimization has slowed down and maybe stopped generating website leads. Guess what? This is happening all over the board for a very specific reason.

Things are changing quite rapidly in the world of search engine optimization and lead generation. The techniques used just a few years ago are becoming less effective. Buyer behavior is changing rapidly and along with that search engine optimization (SEO) is too.

Before we dive into why this is, we need to understand how things have evolved.

Did you feel the ground shift recently? Google has been warning of this day coming and it is now here.

This year Google started a new process: when a web user visits a website that doesn't have SSL encryption, a warning is displayed. The problem is that most people don't know what website SSL even is and what the warning means. In the mean time, the warning message has been wreaking havoc for web developers. Clients are calling panic stricken that there is something wrong with their website. I see this as another example of how Google will disrupt its own SEO industry for monetary gain. This shift in thinking isn't necessary or even urgent. The information presented by its very nature is misleading and makes it difficult for internet marketing companies to manage.

Online funnels seem to be the new buzzword in the internet marketing world. This terms gets thrown around a lot but what does it really mean?

An online sales funnel is a representation of the buyer journey through your website. It looks like a funnel because you will lose visitors through the nurturing process. This is actually a good thing because it automatically filters out the bad fits for you. You save time by automating the process instead of chasing down bad leads. So you start at the top with lots of people and filter it down to the best candidates.