We have been working in the commercial real estate industry with one of our clients who wanted to upgrade their website. The process started out simple but became much bigger due to the lack of new technology that has been adopted in the industry.Read More
Your search engine optimization has slowed down and maybe stopped generating website leads. Guess what? This is happening all over the board for a very specific reason.
Things are changing quite rapidly in the world of search engine optimization and lead generation. The techniques used just a few years ago are becoming less effective. Buyer behavior is changing rapidly and along with that search engine optimization (SEO) is too.
Before we dive into why this is, we need to understand how things have evolved.Read More
Did you feel the ground shift recently? Google has been warning of this day coming and it is now here.
This year Google started a new process: when a web user visits a website that doesn't have SSL encryption, a warning is displayed. The problem is that most people don't know what website SSL even is and what the warning means. In the mean time, the warning message has been wreaking havoc for web developers. Clients are calling panic stricken that there is something wrong with their website. I see this as another example of how Google will disrupt its own SEO industry for monetary gain. This shift in thinking isn't necessary or even urgent. The information presented by its very nature is misleading and makes it difficult for internet marketing companies to manage.Read More
Online funnels seem to be the new buzzword in the internet marketing world. This terms gets thrown around a lot but what does it really mean?
An online sales funnel is a representation of the buyer journey through your website. It looks like a funnel because you will lose visitors through the nurturing process. This is actually a good thing because it automatically filters out the bad fits for you. You save time by automating the process instead of chasing down bad leads. So you start at the top with lots of people and filter it down to the best candidates.
The popularity of WordPress has created an enormous amount of work to keep business websites safe and secure. Since the software used is free, it is visible to any developer and open to hackers who want to take over your website for their own purposes. There are many reasons why you need WordPress Support to keep your website optimized and safe.Read More
The rules of on-page SEO and optimization keep evolving. Long gone are the days when we could manipulate Search Engine Result pages (SERPS) with link-building. In 2017 we are saying goodbye to optimizing blog posts and web content around one keyword and moving toward answering searchers questions with relevant, related sentences and keywords.Read More
If you have a newer or small business you are probably wondering how to get customers from the internet and build your business online marketing. This is also called digital or internet marketing. The concepts can be very complicated to learn and understand, made harder because the rules - controlled by search engines - are constantly changing. However, getting started and learning the basics can be very easy.Read More
The rate of change in technology, social media and online marketing trends is staggering. From year to year ideas may be thrown on their head and concepts may develop rapidly; what worked to attract and convert customers last year may not the next.
Top 5 online marketing trends that will lead to inbound marketing strategies