Local business listings are online portfolios that have information about your business, including your business name, address, phone number, hours, and other data like parking and price structure. Most of these platforms provide this information for free and do not charge businesses to be listed. In some cases, businesses must manually add their information or claim their business in order to edit their listing details.Read More
Local business SEO* is a variation of SEO. It is the process of optimizing your online presence to attract more business from relevant local searches. By contrast, SEO is optimizing for relevant searches without the location qualifier. The way it works is that people search for products or services for sale in their geographic area to find a local business selling what they are looking for. A list of results then shows up on the Search Engine Results Page (SERP). Local SEO increases your business’ ranking results and visibility on location-qualified searches.Read More
Building a new WordPress website is a project in and of itself but it should be seen as a living thing that needs ongoing support throughout its life. Once the site is ready to publish, businesses will need to decide where to host their site and who will provide ongoing WordPress support to ensure the security of the site and content management training so edits can be made as needed.Read More
When we talk about inbound marketing we mean the process of attracting leads to your website with relevant content and then nurturing their needs through the sales funnel until they become a paying customer. The first step in inbound marketing is creating relevant content on a regular basis and the best way to do that is by setting up a blog. As HubSpot designers, our agency partners have access to a great blogging platform. The second step in inbound marketing is to capture leads having readers click on a Call to Action (CTA) button that leads to a landing page. The third step is to create a contact form linked from a button on the landing page that allows the business to gather more information about the potential lead. One of the best things about choosing the HubSpot platform for blogging, landing pages and forms is that it allows business owners to analyze performance so they know what content is driving traffic and what content should be edited.Read More
There is no doubt that Coronavirus is wreaking havoc on our physical and mental health, wrecking travel plans and keeping us from visiting with our friends and extended family. It’s also having a devasting impact on the economy and unemployment rate as some businesses are forced to shut down and others are losing revenue as their clients cancel orders. But this isn’t the time to give up. We know that stay at home orders won’t last forever and we hope to see businesses thriving again as soon as possible.Read More
Digital marketing is an important part of a company’s marketing plan and has been for some time. It uses the internet and online based digital technologies such as smartphones, tablets and desktop computers and digital platforms such as Twitter to promote a company’s products and services.
SEO and Social media are a part of modern life. As a business owner with a website, you should be using SEO (Search Engine Optimization) to improve your rankings results on search pages for relevant topics. You should also be using one or more social media platforms to build your brand, draw traffic to your website, advertise your sales, and communicate relevant information to your followers. Consumers are affected by SEO every time they search for something on a search engine, whether they realize it or not. According to the Pew Research Center, 70 percent of Americans now use at least one social media platform to connect with others, interact with businesses and share and receive information. The bottom line is that SEO and social media should work together to be most effective. The question is how to use social media and SEO to increase your rankings?
Search Engine Optimization, more commonly referred to as SEO, requires an understanding of how to identify your audience, industry and user intent, how to implement link building and how to conduct keyword research, analytics and reporting, mobile SEO and technical SEO. Businesses will want to hire an SEO company with experience in all aspects of SEO. One thing that many small business owners may not have heard of is footprints in SEO. In reality there are good footprints and bad footprints in SEO and we’re going to dive into what they are in this post.Read More
I'm taking myself and my company through the Hubspot training program to learn more about internet marketing. I now have my blog set up and will be publishing posts to share my own marketing experience as well as more about what I’m learning for all my clients who follow. I can’t believe how much I have learned about why SEO is dead, the sales funnel and buyer personas in just the first week. Today I want to focus on SEO (Search Engine Optimization), which is the process of tailoring your website and web content to improve a website’s unpaid (organic) search results. Improved search results should translate to more quality and quantity web traffic to the website, giving the business the opportunity to earn customers.
Millions of websites are built on the WordPress platform all around the world. In fact, as of 2020, WordPress is powering 35% of the internet. When a website is brand new it should, in theory, have all updated plugins and security features installed. But what happens after the website is built and several months have passed? Website owners need a plan in place for who will update security plugins, prevent and handle website crashes and hackers, fix unresponsive websites, and ensure that they can edit the website as needed. All of these issues can be addressed through WordPress support.Read More