The world of search engine optimization (SEO) has changed drastically in just the last few years. Keeping up with the changes is a challenge even for an agency like ours. For the average business owner it is almost impossible.
In the early days of the internet, companies would often use an exact match domain (EMD) to drive traffic - and potential customers - to their website. They could successfully manipulate search results to get the website placed at the top of a search engine results page (SERP). As Google became a dominant search engine, they began to make decisions about which practices would be deemed “white hat” and acceptable or “black hat” and unacceptable. Websites using “black hat” tactics could then risk being penalized by Google. A Google penalty is meant to penalize a website for using “black hat” SEO techniques. It results in a negative impact on a website's search rankings caused by updates to Google's search algorithms and/or manual review.Read More
Search engines have changed how they list websites in search results dramatically in the last few years. Most recently I've been struggling with how to create the kind of content that buyers are searching for and optimizing it to fit with the new search world. In assessing the value of content, there has been a fundamental shift in how we should optimize our blog posts using topic clusters instead if keywords.Read More
Local businesses need help keeping their Name, Address, and Phone number (NAP) accurate across online directories. This give a better result when searchers are looking online to find local stores. Managing all those directories by hand takes hundreds of hours. So how do local businesses deal with that burden? We use a service like Yext Powerlistings which automatically sync's your NAP to online directories.
We just launched another travel agent website for a client who specializes in organizing trips to the Arctic and Antarctica. The project took much longer than we had planned on and there were particular challenges to creating a website of this type.
Travel agents offer trips or tours for their customers by handling all their booking requirements. Agents are paid a commission by the companies providing transportation and lodging. Usually customers pay the same amount whether they book directly through the airlines or ships as they do when working with an agent.Read More
Many small business owners struggle to come up with blog post ideas. The goal should be to create a list of blog post titles that can be elaborated into relevant content for your business and target customers. As a bonus, you won’t be drawing a blank when you sit down to write a post. The best way to create a great blog post title list is to build it over time. “You need to give your mind time to work on ideas while you’re doing something else” said John Cleese in his Content Marketing World keynote. As you see relevant information, you can add notes, quotes or images to the corresponding titles on a Google document or Evernote. Google documents and Evernote are both great tools for sharing content with colleagues, employees or marketing agencies who may be handling your blog. On that note, setting up a meeting with your colleagues/employees to brainstorm topics together can be a great way to create a blog post title list.Read More
Clients often underestimate the amount of work that it will take to produce web content and overestimate the amount of time that they are willing to put into its creation. As a result, gathering web content from clients almost always translates into broken deadlines, delays and headaches all around. In fact, content is often the last piece missing in the web design process and ends up delaying web launch. The goal should be to make gathering content more fun and effective while maintaining a positive relationship with the client.Read More