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Tony Sova

Tony Sova

Owner of Softwired, a web design, SEO, and Inbound Marketing firm.

Recent Posts

Aug 24, 2017 9:27:18 AM

New Technology for Commercial Real Estate Websites

Over the last year our company has been working on a system to develop better commercial real estate websites. It started with a small project and grew into a very large system that we have developed to give better user experiences and better SEO for broker websites.

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Aug 15, 2017 7:41:27 AM

Your SEO is Not Generating Any New Website Leads

Your search engine optimization has slowed down and maybe stopped generating website leads. Guess what? This is happening all over the board for a very specific reason.

Things are changing quite rapidly in the world of search engine optimization and lead generation. The techniques used just a few years ago are becoming less effective. Buyer behavior is changing rapidly and along with that search engine optimization (SEO) is too.

Before we dive into why this is, we need to understand how things have evolved.

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Jul 6, 2017 9:22:44 AM

Google's Warning Users if Your Website SSL is Not Enabled

 

Did you feel the ground shift recently? Google has been warning of this day coming and it is now here.

This year Google started a new process: when a web user visits a website that doesn't have SSL encryption, a warning is displayed. The problem is that most people don't know what website SSL even is and what the warning means. In the mean time, the warning message has been wreaking havoc for web developers. Clients are calling panic stricken that there is something wrong with their website. I see this as another example of how Google will disrupt its own SEO industry for monetary gain. This shift in thinking isn't necessary or even urgent. The information presented by its very nature is misleading and makes it difficult for internet marketing companies to manage.

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May 3, 2017 7:23:23 AM

How to Build an Online Sales Funnel

Online funnels seem to be the new buzzword in the internet marketing world. This terms gets thrown around a lot but what does it really mean?

An online sales funnel is a representation of the buyer journey through your website. It looks like a funnel because you will lose visitors through the nurturing process. This is actually a good thing because it automatically filters out the bad fits for you. You save time by automating the process instead of chasing down bad leads. So you start at the top with lots of people and filter it down to the best candidates.

 

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Apr 5, 2017 9:00:00 AM

Why Google PageSpeed Tool is Misleading and Disruptive

Every year Google introduces new rules and feautures for Search Engine Optimization (SEO). While it was officially introduced at a developer conference in 2010, Google's PageSpeed tool really took off in 2016 along with a number of other changes and adjustments to basic SEO strategy.

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Mar 24, 2017 11:54:05 AM

7 Big Reasons Why You Need WordPress Support

The popularity of WordPress has created an enormous amount of work to keep business websites safe and secure. Since the software used is free, it is visible to any developer and open to hackers who want to take over your website for their own purposes. There are many reasons why you need WordPress Support to keep your website optimized and safe.

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Feb 9, 2017 12:17:27 PM

7 Easy Ways to Build Your Online Marketing

If you have a newer or small business you are probably wondering how to get customers from the internet and build your business online marketing. This is also called digital or internet marketing. The concepts can be very complicated to learn and understand, made harder because the rules - controlled by search engines - are constantly changing.  However, getting started and learning the basics can be very easy.

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Jan 11, 2017 7:34:43 AM

Old SEO vs New SEO Critical Factors for 2017

The world of search engine optimization (SEO) has changed drastically in just the last few years. Keeping up with the changes is a challenge even for an agency like ours. For the average business owner it is almost impossible.

OLD SEO vs NEW SEO

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Nov 29, 2016 12:11:41 PM

Topic Cluster for Keyword Optimization

Search engines have changed how they list websites in search results dramatically in the last few years. Most recently I've been struggling with how to create the kind of content that buyers are searching for and optimizing it to fit with the new search world. In assessing the value of content, there has been a fundamental shift in how we should optimize our blog posts using topic clusters instead if keywords.

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Nov 4, 2016 8:30:01 AM

Cancelling Yext Powerlistings Facts and Myths


Local businesses need help keeping their Name, Address, and Phone number (NAP) accurate across online directories. This give a better result when searchers are looking online to find local stores. Managing all those directories by hand takes hundreds of hours. So how do local businesses deal with that burden? We use a service like Yext Powerlistings which automatically sync's your NAP to online directories.

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