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Tony Sova

Tony Sova

Owner of Softwired, a web design, SEO, and Inbound Marketing firm.

Recent Posts

Jan 18, 2018 10:54:45 AM

How to build a Real Estate Sales Funnel Online

Attract Clients with a Commercial Real Estate Funnel

With the understanding that today most real estate prospects start out as unknown website visitors we know that real estate companies must stand out online in order to attract new clients. Real estate firms can win in a competitive market by building an effective commercial real estate funnel that converts traffic into qualified leads. There are several steps involved in attracting web traffic and converting unique visitors into paying real estate customers.

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Nov 2, 2017 7:12:04 AM

Why You Need a Commercial Real Estate Blog

Real estate companies can drive traffic to their website by having an active commercial real estate blog. By posting articles about various topics related to your industry, you'll attract buyers and sellers who are looking for answers to their questions.

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Sep 22, 2017 6:40:11 AM

Google Warns Users When Your Website is Not Secure (HTTP vs HTTPS)

Google is cracking down again on websites that aren't secure. What's coming in October of 2017 is more warnings and alerts when visiting a website that is not supporting HTTPS and is using HTTP. Converting to HTTPS can be difficult but there are some ways that are easier than others to get it done.

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Sep 7, 2017 7:21:08 AM

How to Build Your Commercial Real Estate Internet Marketing

We have been working in the commercial real estate industry with one of our clients who wanted to upgrade their website. The process started out simple but became much bigger due to the lack of new technology that has been adopted in the industry.

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Aug 24, 2017 9:27:18 AM

New Technology for Commercial Real Estate Websites

Over the last year our company has been working on a system to develop better commercial real estate websites. It started with a small project and grew into a very large system that we have developed to give better user experiences and better SEO for broker websites.

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Aug 15, 2017 7:41:27 AM

Your SEO is Not Generating Any New Website Leads

Your search engine optimization has slowed down and maybe stopped generating website leads. Guess what? This is happening all over the board for a very specific reason.

Things are changing quite rapidly in the world of search engine optimization and lead generation. The techniques used just a few years ago are becoming less effective. Buyer behavior is changing rapidly and along with that search engine optimization (SEO) is too.

Before we dive into why this is, we need to understand how things have evolved.

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Jul 6, 2017 9:22:44 AM

Google's Warning Users if Your Website SSL is Not Enabled

 

Did you feel the ground shift recently? Google has been warning of this day coming and it is now here.

This year Google started a new process: when a web user visits a website that doesn't have SSL encryption, a warning is displayed. The problem is that most people don't know what website SSL even is and what the warning means. In the mean time, the warning message has been wreaking havoc for web developers. Clients are calling panic stricken that there is something wrong with their website. I see this as another example of how Google will disrupt its own SEO industry for monetary gain. This shift in thinking isn't necessary or even urgent. The information presented by its very nature is misleading and makes it difficult for internet marketing companies to manage.

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May 3, 2017 7:23:23 AM

How to Build an Online Sales Funnel

Online funnels seem to be the new buzzword in the internet marketing world. This terms gets thrown around a lot but what does it really mean?

An online sales funnel is a representation of the buyer journey through your website. It looks like a funnel because you will lose visitors through the nurturing process. This is actually a good thing because it automatically filters out the bad fits for you. You save time by automating the process instead of chasing down bad leads. So you start at the top with lots of people and filter it down to the best candidates.

 

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Apr 5, 2017 9:00:00 AM

Why Google PageSpeed Tool is Misleading and Disruptive

Every year Google introduces new rules and feautures for Search Engine Optimization (SEO). While it was officially introduced at a developer conference in 2010, Google's PageSpeed tool really took off in 2016 along with a number of other changes and adjustments to basic SEO strategy.

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Mar 24, 2017 11:54:05 AM

7 Big Reasons Why You Need WordPress Support

The popularity of WordPress has created an enormous amount of work to keep business websites safe and secure. Since the software used is free, it is visible to any developer and open to hackers who want to take over your website for their own purposes. There are many reasons why you need WordPress Support to keep your website optimized and safe.

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